Australian online experience retailer RedBalloon has launched ‘Wrapped‘ a new digital platform dedicated to gifting via B.B.E.
Wrapped by RedBalloon will focus purely on physical gifts, allowing the RedBalloon business to focus single-mindedly on curating the best experiences, activities, and things to do.
And with Christmas just around the corner, Wrapped couldn’t have landed at a better time.
Says Nick Baker, CEO, RedBalloon: “Wrapped may be the new kid on the block, but we’re born from RedBalloon, so gifting and great customer experience runs in our DNA.
“It became obvious at Christmas last year that the physical gift range on RedBalloon was an extremely popular option for many people preferring traditional gifts at Christmas, as well as people in rural and regional areas who may not have a variety of experience options close to them.
“So we decided to clearly separate our offerings, by focusing on experiences through RedBalloon and great gifts through Wrapped.”
Similar to RedBalloon’s experience offering, Wrapped works with a community of hand-picked local suppliers to discover and curate the best unique and personalised gifts in market.
Wrapped leverages RedBalloon’s mission to deliver a great customer experience, and is the first website built on the Shopify platform that allows credit transfer from one business to another – with RedBalloon customers able to access existing credit in their accounts for purchases on Wrapped.
The new site features a range of gift categories for every occasion – Christmas, anniversaries, house- warmings, plus ‘him’, ‘her’ and ‘kids’ sections to make it even easier to find the perfect gift. The site ensures gifts are delivered to customers quickly and on time with personalised and sophisticated SMS delivery tracking. Gift cards are also available.
In less than a week since launch, Wrapped has already seen more than 10,000 visits, more than 5,000 subscribers, hundreds of transactions and a number of glowing customer reviews, such as:
“I’m wrapped! Fast delivery, accurate tracking, and the product was perfect. Couldn’t fault your service if I tried. Thank you!” – Jaimee B: Personalised message in chocolate.
“Great gift, excellent service, prompt delivery” – Tamara: Personalised kid’s name plaque.
“Absolutely delighted. Just received my cushion and love it. It turned out better than I thought. The quick turnaround from ordering to delivery was excellent. Thanks to everyone involved in the making of my cushion.” – Kathy Jacobs: Personalised photo cushion.
“Top Job! I submitted a black and white photo with some specific instructions. These were carried out efficiently and the communication was friendly. We received our canvas and the result was superb, we could not fault it. A treasured memory now hangs on our wall. Thank you” – Jeff Leggett: Personalised large photo canvas.
Partners: Tim Evans, Adam Beaupeurt, Jarrah Kammoora
Development Lead: James Grose
Creative Lead: Kristy Buchanan
Copywriters: Saraellen Kamoora, Belle Wood, Eliza Ackland
Designers: Patrick “2Bloons” Kalucy, Jordan Croome
Strategists: Edan O’Grady, Henry Innis
Producers: Kenny Chy, Luke Hennessy
Media: Ultimate Edge Communications