Mindshare Sydney, the global media planning and buying agency that is part of WPP, has been appointed to handle the main media account for Red Bull in Australia following a competitive pitch.
The agency will take on all strategy, planning and buying for the brand, across all channels. The account will be led by Mindshare client lead Martin Newman.
Says Katie Rigg-Smith, CEO, Mindshare Australasia: “It’s hard not to be excited about working with Red Bull. It is such an iconic brand that looks to use media in a unique way to drive integration into popular culture. The Red Bull team have been so engaging and welcoming to us and we are looking forward to the opportunity of working with them and building upon the successes they have already had in Australia.”
Says Newman: “We are really looking forward to developing how media can be used to amplify Red Bull’s presence in Australian culture as they continue to build the world of Red Bull going forward.”
The win is the latest in a string of achievements for Mindshare Australia including winning the Mondelez account, and being named Campaign Asia’s Australian Media Agency of the Year in January.
Red Bull also recently appointed Mindshare in the UK.
Mindshare is part of GroupM.