rebel launches new ‘Sport is Calling’ brand campaign via The Monkeys, Melbourne
Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’ created by The Monkeys Melbourne, part of Accenture Interactive.
The campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.
Directed by Hamish Rothwell of Good Oil, the TVC dramatizes the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.
‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.
Says Paul McMillan, CEO, The Monkeys Melbourne: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”
Says Jenny Gulliver, general manager customer and marketing, rebel: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”
Client: rebel
Managing Director: Gary Williams
General Manager Customer & Marketing: Jennifer Gulliver
Head of Creative: Zoe Phillips
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Production Company: Good Oil
Director: Hamish Rothwell
Executive Producer: Simon Thomas
Producer: Andrew McLean
DOP: Germain McMicking
Editor: Lucas Baynes at ARC EDIT
Casting Agent: Chameleon Casting
Post Production: Blockhead VFX
Production Design: Jo Ford
Music: Level Two Music
Sound: Paul Le Couteur / Ceri Davis at Squeak E. Clean Studios
5 Comments
Nice job everyone.
Thought a little more Covid centric relevance would have been well suited here – exercise being one of the few things that have never been taken off the table.
But, I still like it.
A beautifully simple analogy, executed elegantly. Best work from Rebel. Ever. Kudos to all.
Great stuff. Reminiscent of the brilliant ’90s Nike stuff from W+K (yes, that’s a compliment).
No need to heavy-hand the covid relevance – viewers will relate.
So good to see work like this being made.
Well done Rebel & Monkey folks.
Exercise promotes our wellbeing and wellness, the word Hormone means ” To Set in Motion “, so through exercise we set in motion our chemical hormones that act as messengers, and these hormones help regulate our cells and organs to work efficiently. These hormones are Insulin, Estrogen, testosterone, Melatonin and cortisol. So the saying use it or lose it is correct! Exercise promotes inner wellness and physical well-being. Think about the tin-man in the wizard of Oz he got rusty from lack of exercise, so exercise our choice not to become rusty and exercise to remain active and healthy.
Sport to me. I compete at dressage lower level. I am 65 snd burnt through to the bone 40% of my body in 2002. Riding is when I have my own personal time and really enjoy being with one with my Jorse. I am no ones wife. No ones mother and no ones grandmother. I am me again