realestate.com.au has launched a tongue-in-cheek, educational video series via Edelman, to help first home buyers navigate the many challenges faced when securing finance and buying a home in a new How to Home Loan campaign.
The five-part video series, written by and starring Jess Harris, irreverently explores the everyday frustrations that come with the home buying journey; from escaping ‘Instagram moments’ to daunting bank meetings and trying to maintain the avocado lifestyle while saving.
Says Harris: “This campaign is about being honest and unfiltered, speaking directly to women looking at entering the property market by themselves for the first time. As a single, thirty-something woman myself, I wrote exactly what I would want to see and hear.
“I hope that by ackowledging, in a humerous way, that the property journey can be bumpy, young women will feel empowered and motivated that they can actually pull this house buying thing off!”
Created in partnership with Melbourne production agency, Glue Content, the series was shot over two- days at various locations around Melbourne and aims to create awareness in market for realestate.com.au Home Loans in a fun and engaging way.
Says Eloise Wall, general manager – financial experiences, REA Group: “We’re really excited to launch our new ‘How to Home Loan’ video series with Jess Harris. She’s created such a cheerful and encouraging take on the challenges of the first home buyer experience that many Aussies will be able to relate to.
“realestate.com.au Home Loans is all about helping everyday Australians navigate the property and home loan journey and we think this is a great way to shed some light on the process in a way that sets us apart from traditional banks and brokers.”
Episode 1 of the five-part series launched on Facebook, with a new episode out each week. You can learn more about the How to Home Loan campaign on the Home Loans campaign page here.