RB, Woolies and Meals on Wheels team up provide meals for Aussies in new work via Host/Havas

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Leading consumer goods company, Reckitt Benckiser (RB), together with Australia’s largest retailer, Woolworths, are announcing they will donate 50,000 Hygiene Packs to Meals on Wheels, a not-for-profit organisation that provides essential health and wellbeing services to vulnerable, older Australians in a new campaign via Host/Havas.


Both RB and Woolworths have been key supporters of Meals on Wheels – particularly during the COVID-19 pandemic – and will now work together to help ensure the iconic service’s customers continue to have access to high quality disinfectant products for the home.

The new joint partnership will involve an in-store activation at Woolworths that will see shopper purchases of products from RB’s leading disinfectant brands, Glen 20 and Pine O Cleen, trigger donations of up to 50,000 Hygiene Packs.

Helping to ensure the health and wellbeing of Meals on Wheels customers, the packs will include a variety of Glen 20 and Pine O Cleen products, including Glen 20 Surface Spray Disinfectant which is proven to kill the COVID-19 virus on hard surfaces.

Sharyn Broer, president of Meals on Wheels Australia: “The roll-out of the COVID-19 vaccine may be underway but hygiene at home continues to be incredibly important, especially for vulnerable Australians.

“These Hygiene Packs from RB and Woolworths will go a long way in helping to ensure our customers around the country can maintain a clean and healthy home and we are incredibly grateful for the support.”

Says Saurabh Jain, marketing director at RB Hygiene ANZ: “As the fight against COVID-19 goes on, we are proud to be continuing our support of Meals on Wheels. We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of a global pandemic.

“Donating these Hygiene Packs is our humble attempt to extend our support to Meals on Wheels and help protect society’s most vulnerable. We hope that the donations make a positive difference to the community and ensure they have the access to disinfectant products they need to see them through this period.”

Says John Loader, merchandise manager, household and pet, Woolworths: “Throughout the pandemic, the safety of our customers has been our number one priority.

“Building on the strong partnership Woolworths has with Meals on Wheels, the opportunity with RB will take our commitment to customer safety one step further, particularly for more elderly, vulnerable and isolated Australians.

“A little bit of good can go a long way and this is an easy way for customers to help support their fellow Australians simply by picking up cleaning products they would normally buy.”

Distribution of the Hygiene Packs will commence from late April with Woolworths working closely with Meals on Wheels to enable its volunteers to access the packs for their customers locally via unique, pre-loaded Everyday Rewards cards. Once collected, volunteers will then supply the Hygiene Packs to customers as part of their usual meal deliveries and social and wellbeing checks.

The partnership is being supported by a new TVC that will air nationally from this week and continue for the duration of the in-store activation (24 March – 4 May 2021).

Brand: Glen 20, Reckitt Benckiser Hygiene
Partners: Meals on Wheels Australia, Woolworths
Creative Agency: Host/Havas
Director: Andrew Seaton
Production and Post production: Mint Films
Music and Sound: SongZu
PR Agency: DEC PR
Media Agency: Zenith