Rawson Homes introduces Australians to the ‘Kookabrothers’ in new campaign via DO. Agency

Rawson Homes is bringing new meaning to its established brand positioning “Build Better Together”, with the launch of a new integrated advertising campaign,  developed in partnership with creative agency DO. The campaign, features a new set of distinctive assets, celebrating the shared journey of building a home.

 

Central to this next chapter are two distinctly Australian brand characters: The Kookabrothers. Swoop and Cookie are a pair of charismatic, cheeky kookaburras who bring warmth, humour and heart to the Rawson Homes experience.

As trusted companions throughout the building journey, Swoop and Cookie embody Rawson Homes’ commitment to expert guidance and reassurance at every stage of the build. The result is a campaign grounded in Australian character and unmistakably true to Rawson Homes.

The campaign brings Rawson Homes’ “Build Better Together” promise to life through character-led storytelling and a distinctly local tone.

The campaign includes a television commercial, supported by digital, social, radio and broader integrated executions designed to connect with Australians through moments that feel genuine and relatable. DO.’s approach centred on creating characters with warmth and wit, distinctive companions designed to humanise the building journey and make Rawson Homes instantly recognisable.

The campaign also features new brand sonic assets and a refreshed visual identify for the brand.

Victoria Primrose, Rawson Group Head of Marketing said “With this next evolution of Build Better Together, we’re doubling down on long‑term brand distinctiveness. We saw a clear opportunity to stand apart in the category, and the Kookabrothers give Rawson Homes a more emotive and memorable way to show up. Their presence strengthens our ability to land our core message: delivering a standout customer experience and guiding buyers with confidence through every step of the home‑building journey.”

Says Neale Horrigan, Executive Creative Director at DO.: “Building a home can feel overwhelming, so we wanted to introduce a campaign that felt joyful, relatable and unmistakably Australian. Kookaburras are part of the soundtrack of Australia. By giving them personality through Swoop and Cookie, we’ve created characters that make people smile, while reinforcing Rawson’s promise of working side-by-side with customers every step of the way.”

The campaign will roll out across television, digital, social and radio.

Client: Rawson Group
Creative Agency: DO. Agency
Production Partner: electriclime°
VFX: Thing FX
Sound Design: Voodoo Hack Sound
Media Agency: Avenue-C

 

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