R.M.Williams appoints MCMPR as integrated communications agency

R.M.Williams, one of Australia’s most enduring heritage brands, has appointed MCMPR as its integrated communications agency.

With a strong track record partnering with heritage and luxury brands, MCMPR will support R.M.Williams across strategy, communications and media management, talent engagement, showroom and experiential activations, deepening cultural relevance and reinforcing the brand’s position as a custodian of Australian craft.

The appointment reflects a shared commitment to Australian craftsmanship and storytelling, and a desire to evolve how heritage is experienced by contemporary audiences. The partnership will turn the dial through integrated initiatives that celebrate the people, places and practices behind the brand, resonating both locally and globally.

“R.M.Williams represents the very best of Australian craftsmanship, built on integrity, longevity and an unwavering connection to Country. We are proud to partner with a brand that values local manufacturing, sustainability and innovation, while honouring the enduring lessons of legacy. Our focus will be on bringing R.M.Williams’ boots, apparel and community-led mission to life through strategic and multi-channel communications that feel authentic, modern and enduring.” says Marie-Claude Mallat, Founder & Director, MCMPR.

This appointment further strengthens MCMPR’s position as a trusted strategic partner to Australian brands with global resonance, delivering integrated communications that balance tradition with cultural relevance in an increasingly dynamic brand landscape.

It follows a strong period of momentum for the agency, with recent client wins including the world’s most prestigious pearling brand, Paspaley Pearls; global luxury footwear leader Jimmy Choo; cultural fashion force Acne Studios; and the launch of Vicinity Centres’ latest asset, luxury shopping destination Chatswood Chase.

These brands join MCMPR’s long-standing client roster, including LVMH’s fashion and leather goods star performer LOEWE, Australia’s own luxury success story Zimmermann, and science-backed Australian skincare brand RATIONALE, each relying on the agency to bring their boldest ambitions to life with unparalleled strategy, service and style.

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