Quitline has launched its new campaign ‘Follow You Till I Die’ via creative agency YoungShand and produced by Film Construction.
Emotionally charged and beautifully shot, the spot comes to a conclusion around the all- too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline.
Directed by Perry Bradley, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, viewers realise that smoking is leading them both somewhere they don’t want to go.
The full-length film, launched on The Project and followed up through digital and social channels, is supported by teaser videos and targeted messaging. Each part of the campaign leads viewers to the Quitline website to learn more – and ultimately sign up to quit for their pet’s sake.
Says a spokesperson from Film Construction: “We are thrilled to have partnered with the wonderful team at YoungShand. to produce such a powerful message for Quitline’s latest campaign – Follow You Till I Die.
“Every now and then we get to make something that is not only a great filmic work-out, but impacts the heart. And this innovative campaign explains the harm smoking can cause to our furry companions.”
Agency – Youngshand
Creative Director – Anne Boothroyd
Creative Director – Scott Maddox
Copywriter – Erin Mattingly
Art Director – Jack Wadham
Agency Producer – Esther Watkins
Account Director – Ben Hopkinson
Production Company – Film Construction
Director – Perry Bradley
Producer – Jozsef Fityus
DP – Aaron Morton
Editor – Nathan Pickles
Colourist – Andrew Brown
Online – Toy Box
Sound – Liquid Studios
Composer – Peter Van Der Fluit
Animal Wrangler – Karen Sadler
Client – Homecare Medical New Zealand