Independent creative agency, The Core Agency, has won the Quest Apartment Hotels business following a competitive pitch. The agency’s remit includes brand strategy and creative development, covering identity design, advertising and digital.
Quest Apartment Hotels is a global apartment hotel brand run by local business owners. They’re the sweet spot place to stay, offering spacious and convenient apartments run by people who live and work in the local area. Travellers choose Quest for a feel of home, with apartments featuring separate bedrooms, dining and living areas with workstations, plus fully equipped kitchens and laundry facilities.
Since 1998, Quest has opened four to 10 new properties every year in Australia alone, to become the largest serviced apartment operator in Australasia. Quest’s business continues to grow rapidly, with four hotels currently announced as under construction in Australia. The group is also expanding overseas with plans for five new Quest Apartment Hotels to be opened by 2025 in Europe.
Says Christian Finucane, founder and creative partner at The Core Agency: “Quest Apartment Hotels represent a fantastic choice for travellers who want more than just a room with a bed in it. During the pitch we visited their properties and instantly realised they had a wonderful product. We’re excited to now partner with the Quest team and help tell their story.”
Says Jeff Baars, chief marketing and digital officer at Quest Apartment Hotels: “We’re thrilled to be working with The Core Agency to help bring our passion for the local soul, and commitment to a truly effortless guest experience to center stage.”
This latest win adds to a growing list of franchise network and owner-operated clients across Australia who have appointed The Core Agency to help them grow their business.
The Core Agency’s clients include IGA Supermarkets, PwC, Just Better Care, EasyFlowers, Doctors on Demand and Evergreen Garden Care.