Queensland superannuation industry fund Energy Super picks BCM to handle creative and media

Queensland superannuation industry fund Energy Super, with over 48,000 members and almost $7 billion in funds under management has appointed BCM as its creative and media agency partner. 

It was originally established for workers in the energy sector, however, today, the fund is open to anyone.  It is in the Top 10 performing funds in Australia.

All aspects of Energy Super’s advertising and communications requirements such as strategic communications planning, creative development, media planning and buying, digital and social media strategy will be provided by the agency.

Appointment to the Energy Super account is a result of BCM’s extensive experience in the category.

Says Rob Ruggieri, marketing and brand strategy manager, Energy Super: “We were very impressed with BCM. The agency’s depth of superannuation category experience is undeniable and their full service, integrated structure was very appealing to us. We’re excited about the possibility for our brand and the opportunities that working with such an experienced partner can bring to our business.”

Says Paul Cornwell, managing director, BCM: “We’re thrilled to be partnering with Energy Super. They’re a leader amongst industry funds and are consistently highly rated by their members for their personal approach, products and returns. We look forward to working with them to help develop their brand and grow their business.”

BCM has already started work on the Energy Super account.