QFES helps Queenslanders ‘Plan to Survive’ in new fire safety campaign via CHEP Brisbane


A young family retrospectively describe how they survived a house fire in new work for Queensland Fire and Emergency Services (QFES) created by the Brisbane office of advertising agency CHEP Network.


The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire.

Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027.

The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire.

Says Katie Peacock, strategy director, CHEP Brisbane: “To equip families with the means to survive a house fire it was essential that we connect the installation of interconnected smoke alarms with practising an escape plan.

“The two things are linked and if you break the chain between them your chances of escape are severely diminished.”

Says Kyra Dunstan, executive manager, communications, QFES: “People don’t think clearly when there is smoke, heat and fear to contend with, so it’s important that the whole family practises their escape plan together.”

The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co.

QFES helps Queenslanders ‘Plan to Survive’ in new fire safety campaign via CHEP Brisbane

Client – Queensland Fire and Emergency Services
Kyra Dunstan – Executive Manager, Communications
Shannon McBride – Communications Supervisor
Jacinta Rebelo – Senior Communications Officer

Creative Agency – CHEP Network Brisbane
Executive Creative Director – Phil Shearer
Senior Art Director – Andrew Town
Senior Copywriter – Laurie Ingram
Senior Art Director – Shay Devery
Senior Producer – Simone Greentree
Strategy Director – Katie Peacock
Managing Partner – Christine Gannon
Account Director – Alexandra Pavlos

Post House – The Post Lounge
Senior Post Producer – Brock Smith
Editor – Sue Schweikert ASE
Colourist – Brett Manson
Flame Artist – Rachel O’Connell

Audio Post – Rosco Audio

Production Company – Taxi Films
Director – Tristan Houghton
Executive Producer – Andrew Wareham
Producer – Imogen Dick

Photography Production – Compadre Picture Co.
Stills Photographer – Aubrey Jonsson