QBE Insurance is as easy as a goal from Buddy Franklin in new campaign via The Core Agency

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When people are at the top of their game, they make it look ‘too easy’. A new campaign developed by The Core Agency leverages QBE Insurance’s long-term sponsorship of the Sydney Swans and the NSW Swifts to show just how easy they make finding great personal insurance for their customers.


With 130 years of experience, quoting and buying car and home insurance with QBE is easy. Like the intense training that goes into making elite sport seem effortless, QBE’s service and streamlined online systems have been designed to assist customers and to make the entire process smooth and simpler.

QBE’s knowledgeable and dedicated professionals are ready to help customers find the right personal insurance for their needs or to ensure their claim runs as smoothly as possible.

The campaign includes star AFL, AFLW and Super Netball players Buddy Franklin, Isaac Heeney, Ruby Sergent-Wilson, Paige Hadley, Sam Wallace and Maddy Turner all confidently doing what they do best – making it look simple, even as they do everyday chores or jam on a keyboard.

Says David Hirsch, head of marketing at QBE Australia Pacific: “It’s fantastic to be able to integrate QBE’s brand with legends like Buddy and Paige. This latest campaign leverages their popularity while bringing home the message that QBE is easy to deal with when purchasing personal insurance.”

“QBE’s partnerships with the Sydney Swans and NSW Swifts go back a long way and this new campaign works seamlessly to highlight the skills we share.”

“We were especially thrilled to showcase the Sydney Swans’ first AFLW signing, Ruby Sergent-Wilson in the campaign.”

The content is being rolled out across stadiums, social media and streaming services targeted to dedicated Sydney Swans and NSW Swifts fans.

The campaign builds on the brand’s successful 2021 ‘Easy As’ campaign and has been developed with The Core Agency.