Pukka appoints Paper Moose as creative agency

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Pukka appoints Paper Moose as creative agency

A staple for herbal tea lovers around the world, Pukka has awarded its creative account to Paper Moose.


Founded in 2001 in the UK, Pukka has built a global reputation for its organic herbal tea range in pursuit of its mission to create a world where the power of herbs plays a central role in health and wellbeing.

Says Nick Hunter, CEO and founding partner, Paper Moose: “We’re proud to work with like-minded organisations that share our commitment to people and planet. As a fellow B Corp, we’ve always admired Pukka’s dedication to nature. I’m excited to see what we can create together.”

Pukka joins Bushells on Paper Moose’s active client roster. Both Pukka and Bushells are part of the Lipton Teas & Infusions group, which includes Lipton and T2.

Says Urvashi Sinha, brand manager, Pukka ANZ: “Paper Moose’s strategic insights and overall model stood out. We share the same brand values, and look forward to bringing Pukka to life locally, leveraging equal parts purpose and storytelling.”

Paper Moose’s reputation as a purpose-led agency has been moving from strength to strength, following recent work for Australian Ethical, felix mobile, The Duke of Edinburgh Award, Cancer Australia and the NSW Environmental Protection Agency.