Publicis Groupe Australia launches flexible working framework ~ Focus on Driving Employee Engagement and Productivity
Publicis Groupe Australia today announced Publicis Liberté, a new flexible working approach that will see the group replace existing workplace policies with six flexible working ‘behaviours.’
Publicis Groupe ANZ has spent the last 18 months developing the new flexible framework, publishing internal whitepapers, conducting internal and external interviews, technical audits and more recently, holding staff training workshops from CEOs right through to all staff. As part of the new approach, a range of measurement tools and processes have been developed to support agency leaders, managers and staff to deal with new situations as they arise.
Michael Rebelo (above), Publicis Groupe ANZ CEO said being able to offer staff flexibility is the future of work: “At a time of tremendous change in our business and the workplace we need to be more progressive and adaptive as an employer. Allowing our people to fit work in with their lives and not the other way round will ensure our people are happy, healthy and productive. Ultimately that makes them better partners for our clients, and able to deliver better outcomes for their businesses.”
Leading Publicis Liberté is Pauly Grant (above), Chief Talent Officer, Publicis Groupe ANZ, who says, “The flexible working framework has been introduced to take a more progressive approach and is an acknowledgment that where a person works, how they work and the hours of work needed to perform their role is unique to the individual”.
Publicis Liberté will be based on six flexible working behaviours:
• Set Your Boundaries
• Trust One Another
• Focus on Outputs
• We Are All Different
• Communicate Effectively
• Use Tech to Your Advantage
Says Publicis Media ANZ’s Associate Director of Strategic Projects, Scott Ramsay: “We found that most flexibility policies often come with a load of asterisks that don’t take into account the needs of teams or the individual. By allowing teams to set their own terms, we believe Publicis Liberté will be the catalyst to create a new normal in the way we work as a business.”
15 Comments
Work all the time. Wherever you are.
your timesheets. Bean counters still need beans.
I’ll sneak off early Friday. Show me some new ideas on Monday morning, first thing.
Best work is in the comments.
Zero hour contracts
Hey she used to be my flatmate!! Pauly is the best. Mikes not bad either. Well done you two.
This is great guys, after our daily ten hours we get to be flexible and everything is setup so we can do 5 more at home… loving it
We need to start somewhere… or are you all happy sitting at your desks all day? It’s a great initiative, and an area where Australia really lags behind. I’d rather be working for the guys who start the conversation rather than the ones who do nothing. There is already an expectation to be on call after working hours and weekends anyway – so to be able to manage this in the comfort of your home, or at a cafe.. is much more appealing than sitting in traffic for an hour for that 9am start and ordering uber eats at your desk for a 10pm finish.
The ad industry has been incredibly inefficient for many years. Late nights, missed deadlines, overrun budgets and the human toll – which must not be underestimated.
The subjective, intangible, nature of ‘creativity’ has meant that managing projects efficiently has always been difficult.
If Publicis can get this to work, not only for themselves, their staff and their clients, then they deserve congratulations for trying something that many would fear.
The time = revenue equation is one challenge, the other is ensuring delivery. There will be tears but it is worth trying.
Given the PR hype surrounding the five days work in four days model this should be interesting to watch.
Good luck, let’s hope you can make it work.
Publicis firing in some positivity before the next trance of redundancies
ok hang on, we’re PRing doing flexi hours? something that many companies have been doing for a while now… while i applaud their initiative and think it’s a wonderful initiative that’ll be appreciated by many, the fact that we have to celebrate something like this in our industry is a concern.
I’ve had a few people say this feels like you’re asking for leave every time you do it, so they don’t really bother.
Hey Publicis, here’s a simple solution for you, how about everyone goes home by 6pm and no emails in the evenings or at weekends?
Y’know, like they do in France?
But I’m going to email you
Agency: Thanks for your email. We’ll get back to you during working hours.