There’s only one week left to enter the NZ Axis Awards. Here’s the copy on the poster that is sure to rile the Aussies, poms and yanks:
*Yes, ladies and gentlemen, New Zealand had the most Cannes Lions per capita of any country in the world last year. That’s one Cannes Lion per 155,989 people. The ‘we invented advertising’ UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8TH! with just one Lion per 2,287,003 people. Yesiree.