Founded in November 2020 by director Nick Kelly and executive producer Llew Griffiths, MOFA is excited to be growing its roster with the addition of two big talents, Sam Holst and Maddy King.
Holst is making a welcome return to directing commercials in Australia and New Zealand, after a period of focusing on other markets and narrative projects in film and serialised TV. His success in both the Cannes Advertising and Film festivals is a testament to his impressive handling of performance and the breadth of his film craft.
King, a rising star in commercials, has been carving out her own exciting style and ideas in music videos for artists such as OneFour, Manu Crooks and JOY.
Of the two, Kelly says: “Sam’s commercials have always felt like moments from films to me. His craft is exquisite and I love how he mines absurdity. Maddy’s work just has such scope and ambition. Wild in some moments, really intimate and tender in others. The common thread is incredibly lush cinematography – hit pause on any frame and it’s stunning.”