Procter & Gamble champions girls’ confidence in #LikeAGirl campaign via Leo Burnett Chicago


Screen Shot 2014-07-01 at 11.49.05 am.jpgUsing #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

Procter & Gamble and Leo Burnett Chicago have kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.