Princess Cruises picks RedEngine SCC to handle social media + content after a competitive pitch

Independent creative agency RedEngine SCC has announced it has been awarded Princess Cruises’ social media and content account.

A household name in Australia, Princess Cruises has played a significant role in the growth of the local cruise market, carrying hundreds of thousands of Australians on cruise holidays every year since 1975.

Today, Princess Cruises has expanded to become one of the fastest growing premiere cruise lines in the world. Today, its global fleet of 18 ships carries more than two million guests each year to 380 destinations around the globe.

Following a competitive pitch, RedEngine SCC won the Australian-New Zealand account over former agency Mediacom.

Says Julian Townley, founder and CEO, RedEngine SCC: “We feel very privileged to partner with Princess Cruises, one of the most recognised cruise lines in the world. Princess is at an exciting point in its journey and we look forward to helping the brand to charter new and exciting waters.”

Says Nick Ferguson, director of sales and marketing, Princess Cruises: “With its strong focus on strategy, content and creativity, RedEngine SCC stood out to us as the perfect agency partner to elevate our local social and content offering. We’re really excited to partner with RedEngine SCC and see our creative strategy evolve as we launch a record season for Princess Cruises this month.”

The Princess Cruises news follows recent agency account win, BaptistCare.