Primo helps Aussies make great tasting meals in newly launched campaign via Ogilvy Sydney


Screen Shot 2018-02-09 at 12.48.19 pm.jpgAustralia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign this week via Ogilvy Sydney.

Utilising a collection of charming characters and simple dishes, the campaign demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’.

Screen Shot 2018-02-09 at 12.50.05 pm.jpgSays Jenny Mak, newly promoted creative director, Ogilvy Sydney: “By using a voice-over that romanticises the action, this campaign reminds everyday Aussies that they don’t need to be master chefs to create fantastic meals.”


The TVC goes live this week and is the first instalment in a series and is supported by digital, social and OOH.


Says Mak: “I’m excited about the opportunity to spearhead the creative direction for such a great client going forward.”


Agency – Ogilvy Australia

Executive Creative Director – Derek Green

Creative Director – Jenny Mak

Creative Director – Scott Lambert

Agency Producer – Alison Chambers

Group Account Director – Sheridan Turner

Senior Account Manager – Zach Audsley

Director – Graeme Burfoot

Producer – Jude Lengel

Sound Studio – Eardrum