Praise reminds Aussies of the power of saying ‘thank you’ in new TV campaign via Richards Rose

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Goodman Fielder has launched a new campaign for Praise via Richards Rose.


The new ‘Praise the Day’ campaign aims to encourage Australians to practise gratitude and say “thank you” to those who feed us.

Client: Goodman Fielder
Head of Marketing: Christine Fung
Marketing Manager: Rose Milan
Marketing Consultant: Matt McInnes

Creative Agency: Richards Rose
CEO: Digby Richards
Creative Director: Simon Edwards
Senior Art Director: Sean Cleary
Head of Broadcast and Content: Tanya Hairman
Head of Strategy: Jody Elston
Account Directors: Christine Lyall, Caity Higgins

Production: McFly
Director: Jonathan Nyquist
Sound: Rumble

Media Agency: Slingshot

Design Agency: Barker Brand Partnerships