Post-it Brand launches new TikTok Tag virtual game and campaign via Dig

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Post-it Brand by 3M is demonstrating the sticking power of its Post-it Super Sticky Notes by creating a game of virtual tag on TikTok via independent agency Dig.


Post-it Super Sticky Notes have 2x the sticking power compared to an ordinary sticky note and can stick and re-stick to multiple surfaces.

Says Sipi Chanda, shopper marketer, Post-it Brand: “Sharing ideas and writing thoughts is not just for the office. We can take our ideas almost anywhere with all the surfaces Super Sticky Notes can stick to.”

Dig has leveraged the platform to its full potential, by working with some of Australia’s top TikTok creators to join in the game. Each has shown off their unique skills and talents, from gymnastics, to make-up artistry, to pottery, while continuing the “tag” game seamlessly through clever use of TikTok transitions and the stitch feature. Each film that forms part of this campaign features a stand-out Neon Green Post-it Super Sticky Note stating “You’re it!”.

Says David Joubert, partner and executive creative director at Dig: “It’s always fun to play with the functionality of a platform, and TikTok is one rife with opportunity. It’s been a pleasure to help Post-it Brand reach a whole new audience and prove they’re a brand that not only works hard, but plays hard too.”

In just 1 week of the organic films being live they saw over half a million views combined, generating engagement and talkability. Phase two, commencing this week, sees the 60” branded film feature in high impact TikTok ad placements for the next three weeks, combining all creator films, directing traffic to Officeworks to generate conversions.

Creative Agency: Dig
Executive Creative Director, Partner: David Joubert
Senior Art Director: Anna Paine
Senior Writer: Owen Bryson
Managing Director: Lisa Ramsey
Account Director: Sophie Perry
Media Manager: Emilia Attwood
Executive Planning Director: Lucielle Vardy
Client: Post-it Brand by 3M
Marketing Manager: Jacqui House
Shopper Marketer: Sipi Chanda
Digital & eCommerce Manager: Milena Schidlow
Key Account Manager: Johanna Usher

Post-it Brand launches new TikTok Tag virtual game and campaign via Dig