‘3 F’s swear jar’ campaign for Teatseal via H&T targets the problem of mastitis on dairy farms
Long-standing healthcare and leading rural advertising specialist agency H&T has launched a new TVC called the ‘Swear Jar’ on regional television this week, for Pfizer Animal Health brand Teatseal.
The campaign is a follow up to a successful press, direct mail and point-of-sale campaign, which evolved from the key insight that mastitis is enormously frustrating for dairy producers.
Saya Matt Gill, creative director at H&T: “In dairy farming it’s all about the 3 F’s – feed, fertilizer and #@*@!! mastitis. We used this insight to develop the ‘swear jar’ campaign for Teatseal, knowing that it would resonate with the regional farming audience with the frustration that they feel and costs they incur in having to treat this condition.”
Art Director: Kevin Tierney
Copywriter: Ben Webster
TV producer: Sue Seldon
Director: Karl Brandstater – Storyhaus
Production Company: Storyhaus
Account Service: Nicole Tyzack/Jacki Gibson
Client: Jane Parker – Pfizer Animal Health.
Quipol
3 Comments
Cute idea.
I know how difficult this category is.
Nice idea. Tough category. The dialogue could have been a little less stilted and the casting / acting a little better, but a good job in a tough category.
Thumbs up. Nice insight.
Hard client to get anything half decent through.
In other parts of the world they seem to get some great work through…why??
Well done anyway.