PlayStation Australia celebrates launch of Marvel’s Spider-Man 2 with ‘The Spectacular Save’ stunt on Sydney Harbour via Akcelo
To celebrate the launch of one of the year’s most anticipated games, Marvel’s Spider-Man 2, PlayStation Australia has installed a Spectacular Save of a truck in Watermans Cove in Barangaroo, Sydney. The incredible installation is in partnership with Akcelo and supported by creative PR agency, Poem.
The installation sees a truck dramatically suspended in webs mid-air to save it from a sticky situation. In true Spider-Man fashion, fans will experience an immersive world when they visit the event, with NPC characters and New York Bagels. The activation will be in place from 9AM Friday, 20 October until 4PM Sunday, 22 October.
Says Patrick Lagana, director of marketing, PlayStation Australia: “Marvel’s Spider-Man 2 is one of the most anticipated PS5 games to date and an amazing addition to PlayStation’s unbeatable lineup of exclusives. We wanted to showcase the power and imagination of Spider-Man and our partners Akcelo and Poem have created a truly exciting campaign that really captures attention. The collaborative nature of the campaign really encapsulates the “Be Greater. Together” mindset of Marvel’s Spider-Man 2 and we can’t wait to see people’s reaction to The Spectacular Save.”
Says Aden Hepburn, CEO at Akcelo: “For so many of us, Spider-Man is the kind of IP you only ever dream of working on. With this activation we wanted to give a taste of the high stakes action and blockbuster fun you’ll enjoy within the game itself. Bringing this epic gaming experience to life together with the PlayStation team has been an absolute thrill.”
In Marvel’s Spider-Man 2, Peter Parker and Miles Morales return for an exciting new adventure in the critically acclaimed franchise for PS5. Swing, jump and utilise the new Web Wings to travel across an expanded Marvel’s New York, quickly switching between Peter Parker and Miles Morales to experience different stories and epic new powers, as the iconic villain Venom threatens to destroy their lives, their city and the ones they love.
Marvel’s Spider-Man 2 is available now on PlayStation 5.
Client: PlayStation Australia
Creative and Production: Akcelo
PR, Influencer and Social: Poem
Content management: Poem & Akcelo