Pitch a ride to Vegas: MADC and LIA offer two trips to Creative LIAisons in Las Vegas

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Pitch a ride to Vegas: MADC and LIA offer two trips to Creative LIAisons in Las Vegas

Flying high on the success of recent opportunities created for new starters in the industry, the MADC has partnered with the London International Awards to offer fledgling creatives the chance to fly to Vegas to take part in Creative LIAisons.


The program provides rewarding speaker presentations, the unique privilege of sitting in a jury room to observe final judging statue deliberations, workshops and various networking opportunities with jurors and speakers in a relaxed social setting. There are no delegate fees as this educational initiative is funded by LIA.

Melbourne-based individuals or teams aged 21-32 are invited to ‘Pitch a ride to Vegas’ by submitting a 60 second video outlining ‘Why you deserve to be a Creative LIAison’. Two lucky creatives will be selected to make their way to Las Vegas in October as part of the 9th annual London international Awards’ Creative LIAisons program, with just 100 spots available globally.

Featuring some of the world’s most respected creative directors, film producers, media personalities and business leaders, the program is regarded as the most immersive and collaborative workshop for young creatives.

Flair shown in the video submission and the quality of the portfolios will be given equal weighting, with winners announced late July.

This competition is available to employees of MADC Supporter agencies, who at the time of writing consist of: AJF, BWM Dentsu, By All Means, CHE Proximity, Cummins&Partners, DDB, Deloitte, Fenton Stephens, Havas Melbourne, Isobar, Leo Burnett, M&C Saatchi, Marmalade, McCann, Monkeys, Ogilvy, Royals, Saatchi & Saatchi, SDWM, Taboo, TBWA, Thinkerbell, VMLY&R, WhiteGrey, and Wunderman Thompson.

If you would like to become an MADC supporter agency, and help the Melbourne creative advertising community continue to thrive, please contact info@madc.com.au.

Says Adrian Bosich, MADC president: “The MADC is committed to educating and elevating the next generation of creative leaders. This is the second international educational trip for creatives we’ve secured for 2019. In addition to the curated program, Creative LIAisons is unique in that judging rooms are open for participants to witness critique of the best work by some of the greatest minds in our industry – invaluable learning that’s unique to LIA. I’m excited we are able to extend this offer to two of Melbourne’s up-and-coming creatives.”

What happens in Vegas, doesn’t just stay in Vegas. The winners will be asked to interview some of LIA’s most prestigious judges, the results of which will be published in Campaign Brief and on the LIA website.

Entries open now
Submissions to be made by 30 June 2019
Rules & Entry: madc.com.au
Creative LIAisons info: Creative LIAisons website