Pillow Talk celebrates the joy when you ‘feel right at home’ in new campaign via Whippet

National bedding and homewares retailer Pillow Talk has launched a major new brand campaign via Melbourne creative agency Whippet, celebrating the joy that comes when you “feel right at home’, telling the story of a day in the life surrounded by all the little details that turn the place you live, into a home you love.

 

The campaign marks a deliberate shift for Pillow Talk, from promotion-led communications to a longer-lasting brand platform designed to grow with the business nationally.

“This campaign started with a simple truth: home isn’t just where you live, it’s how you feel”, says Bec Williams, Associate Creative Director at Whippet.  “Everything we created, from the use of textures and movement to tell the story, to the bespoke soundtrack, was designed to bring that feeling to life. Together with a fantastic crew and the team at Pillow Talk, we’ve crafted an experience that captures Pillow Talk’s personality and brings much-needed energy to the homewares space.”

At the heart of the work is a specially commissioned original song “Home”, written in collaboration with composers Al and Sam Harding, which will serve as the brand’s sonic signature.

Says Maddy Naylor, Pillow Talk Head of Marketing: “‘Feel Right at Home’ isn’t just a campaign line, it’s the lens through which we want our customers to experience everything Pillow Talk offers. This is the beginning of an exciting new chapter for our brand and we’re incredibly proud of the work we’ve created with the Whippet team.”

The campaign rolls out nationally this month across cinema, BVOD, radio, digital channels and print.

Client: Pillow Talk
Head of Marketing: Maddy Naylor
Digital Marketing Manager: Maddie Chaplin
Design Manager: Renee Carloss

Agency: Whippet
Associate Creative Director: Bec Williams
Head of Copy: Flavia Mazdon
Senior Account Director: Sam Douglas
Managing Director: Lucy Yeo
Customer & Strategy Director: Adam Rafferty

Music: Music
Composers: Al Harding, Sam Harding
Lyricists: Flavia Mazdon, Al Harding, Sam Harding

Production Company: Taxi
Director: Hannah Ariotti
Senior Producer: Justin Lyons
DOP: Caleb Ware

 

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