Pill Testing Australia unveils pro-testing film shot by Dylan Harrison via Hooligan Collective
Director Dylan Harrison, former DDB Sydney ECD, has collaborated with Pill Testing Australia to create a film to help support and drive conversation around pill testing at festivals.
Says Harrison: “The statistics around avoidable drug related casualties in Australia are tragic. Working with Pill Testing Australia, we sought to create a social asset to drive conversation, targeting decision makers, policy makers and parents, rather than young people themselves.
“For many young people, drug taking is not a crime, but a right of passage. Hopefully this film helps bring some humanity back to the conversation, reminding audiences of their impressionability and vulnerability.”
Says Tim Harvey of Pill Testing Australia: “Pill Testing Australia applauds the creativity of Dylan Harrison for producing a very relevant and strong community service announcement around this important harm reduction strategy. The fact that members of the Australian public like Dylan feel so motivated to play an active role in advocating for pill testing to be introduced, is incredibly rewarding for all the public health practitioners and volunteers involved with our work.
“The Australian model of pill testing has been designed to interact with people who are about to consume an unknown substance, and this has been captured so poignantly by Dylan. We are looking forward to sharing his incredible work with our stakeholders and the general public through our social media platforms and website.”
For further information about pill testing, visit www.pilltestingaustralia.com.au.
Client: Pill Testing Australia
Head of marketing: Tim Harvey
Production Company: Hooligan Collective
Director: Dylan Harrison
Producer: Ash McLeod
DOP: Jason White
Post-production: Vandal
Colourist: Daniel Pardy
Sound design: Nigel Crowley
Music composer: Stephen Francis
6 Comments
I always take drugs after I get called a pussy and the girl I like encourages me to.
“Rite” of passage. The film is lovely, but will it convert anyone? Not sure the analogy of something daring but legal vs illegal will change the minds that need changing, myself.
Disagree with Pedant above. I think this makes a strong point and that’s why it’ll work. Biggest problem with pill testing is that it presumably uses up one of my fucking pills! But the ad is smart.
Agree with your comments.
And I think the analogy is pretty similar to plenty of risks you take as you navigate growing up.
We have moved on from the legal/illegal argument hence the ad. It’s all about risk and we want young people to be aware of the risk. Job done.
BRING BACK STONER SLOTH!
but he’s watched all his mates go in before him, hasn’t he? more unforgivably, the spot is a bit boring. not sure this will make any difference to such a great cause.