Photographer Woody Gooch explores Australia in new short film for Audi Australia


To coincide with Earth Day, Audi Australia and We Are Social have released a short film that follows acclaimed Australian photographer, Woody Gooch, on an epic adventure down the east coast of Australia in the all-electric Audi e-tron Sportback.


A vision of sustainable exploration, ‘Electric Eye’ is the culmination of a 3,500 km, 10-day road-trip in the brand’s first all-electric vehicle. Departing from Rainbow Beach in subtropical Queensland, the journeyman and photographer drove across the New South Wales border through the laid-back town of Byron Bay, down to the Snowy Mountains region and finally back up to Sydney via the South Coast of New South Wales.

Visiting 15 different fast-charging sites along the way, this ambitious road-trip shows Australia is now ready for an electric vehicle to make such a journey in 2021. As one of the fastest charging electric vehicles currently on the market, at an ‘Ultra-Rapid’ fast-charging station, the e-tron is capable of charging from zero to one hundred per cent in just 45 minutes.

Says Nikki Warburton, chief customer and marketing officer at Audi Australia: “A short film like this serves two purposes for our brand. It perfectly aligns with the interests of our audience by focusing on relevant topics such as creativity, sustainability, and travel; whilst simultaneously working to showcase the charging infrastructure currently available around the country.”

For Gooch, it was the perfect way to reconnect with his native Australia after years spent in other parts of the world. Aligning with his own ‘tread-lightly ethos’, the road-trip gave the Sunshine Coast-based photographer the opportunity to rediscover the riches of the country, whilst catching up with old friends and making new ones along the way.

On his journey, Gooch explored the coast with free surfer Josie Prendergrast, ate hand-caught mud-crabs with legendary chefs David Moyle and Mark Labrooy, went free diving with Madison “Shark Girl” Stewart and marine biologist Lucas Handley, got in the saddle with sustainable farmer Nick Kirschner, and ultimately discovered a new eye for the wonders of the Australian continent.

Says Gooch: “Returning to Australia and exploring this place has opened up my imagination. There are so many things I had forgotten about this place – its sights, sounds, smells. This trip has literally reactivated my senses.”

Electric Eye is a Convicts Original produced in partnership with We Are Social and Heckler for Audi Australia. The short film premiered on YouTube and Facebook on Earth Day and is available online now, along with the images Gooch captured along the way.

To learn more about ‘Electric Eye’, visit:

Audi Australia
Sean McKeever – Executive Producer / Senior Communications Executive – Online
Shaun Cleary – Corporate Communications Manager
Claudia Mackinnon – Social Media Executive
Peter Maiden – Executive Producer (Convicts)
Tom Law – Creative Director (Convicts)
Coralie Tapper – Producer
Stefan Jose – Director & Director of Photography
Woody Gooch – Stills Photographer
Andrew Holmes – Editor
Rhys Carlill – B Camera Operator
Jackson Lana – 1st Assistant Camera
Sarah Bristow – Editorial Writer
Luke Kneller – Snowy Mountains Assistant Producer
Ellen Richardson – Production Intern
Will Alexander – Executive Producer
Dustin Lau feat. Keith Tutt, II (Cello) – Composer
Matthew O’Rana (Viola) – Composer
Fergus Rotherham – Colourist
Dylan Barfield – Sound Designer
Andrew Holmes – Online Artist
Maud Chapuis – Online Artist
Bonnie Law – Post Executive Producer
Brendan Warren – Voice Over Sound Recordist
We Are Social
Edu Pou – Executive Creative Director
Ben Mayor – Senior Account Director
Matt Pearce – Senior Strategist
Nick Carolan – Senior Editor
Jarryd Patel – Junior Strategist
Alexa Hohenberg – Executive Producer