Philips unveils new campaign in Australia with help of Spider-Man via Ogilvy & Mather, London


Screen Shot 2016-10-04 at 9.13.36 AM.jpgRoyal Philips, a global leader in health technology, is launching its latest Australian campaign via Ogilvy & Mather London.  The campaign promotes its belief, “there’s always a way to make life better”.


Aimed at healthcare professionals, it shows how Philips sees healthcare differently. Philips puts people at the heart of health. They look at problems through others’ eyes, finding unexpected ways to improve their health and wellbeing.


Says Eva Barrett, global head of brand advertising, Philips: “At Philips we start with people. We want to improve people’s lives through meaningful innovation. Our innovative campaign aims to change our audiences’ perception of the brand.”

Philips has launched its campaign with an iconic 90′ TV commercial.  It shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.


Adds Barrett: “Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-Man to entertain ill children. He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference.  His ethos reflects ours; and we wanted to celebrate it.”


The TVC is part of a broader campaign which includes a 30 second TVC, out of home, digital and social media. In Australia, there will also be editorial partnerships with the Australian Financial Review and The Guardian Australia. Additional content is hosted on Philips’ visual storytelling platform, ‘Innovation and You’.  Here real-life stories are shared highlighting how Philips is improving lives, in Australia and around the world.


The TVC follows the success of ‘The Breathless Choir‘, which won a Grand Prix at this year’s Health Cannes Lions. The event brought together people for whom breathing is a constant challenge, and helped them not only learn to sing, but perform at the Apollo Theatre, New York.

Says Barrett: “Many people have grown up with Philips, we’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our Everyday Hero campaign shows how we find new ways to make healthcare better.”


Client: Philips, Global Head of Brand Advertising Eva Barrett

Creative agency: Ogilvy and Mather London

Creative Director: Gerry Human

Managing Director: Craig Burleigh

Planning Director: Gareth Ellis

Group Account Director: Kate Waugh

Account Director: Orla Mateer

Account Manager: Christy Madden

Director: Fredrik Bond

Production Company: SONNY London/MJZ

Exec Producer: Helen Kenny

Producer: Nick Goldsmith

NZ Production Company: Flying Fish

Exec Producer: James Moore

Line Producer: Brian Kassler

DOP: Ben Seresin

Production Designer: Rick Kofoed

Media agency: Carat London

PR agency: FleishmanHillard/One Voice