PHD promotes Lucy Formosa Morgan and Stuart Bailey to joint managing director roles

PHD Australia has today announced the promotion of Lucy Formosa Morgan and Stuart Bailey to joint managing director for its operations in Australia. The new appointments conclude a year of noticeable growth and a reflection of the agency’s focus to deepen its integrated expertise and creative service offering.

The appointments are effective immediately and both will report into Mark Jarett, CEO of PHD Australia.

Formosa Morgan will be charged with continuing to drive fresh growth for the agency and champion best practices across the ever-changing media landscape.

Says Formosa Morgan: “Having been with PHD through a transformational period of growth, I am extremely excited to be taking on the joint Managing Director role and continuing the impressive momentum we have in Australia,” said Formosa Morgan. “The agency has incredible leadership and a great vision. I am proud of everything we continue to achieve for our clients. The industry is changing at a rapid pace and to have this opportunity to help lead our clients throughout is a great honour.”

Previously chief investment and commercial officer at PHD Australia, Formosa Morgan began at Omnicom Media Group in 2006, starting at OMD. Since joining PHD nine years ago, she has built a market-leading investment team, driven commercial success for the business and served as a passionate advocate of PHD’s environmental programme, which has resulted in the agency being named Urban List’s ‘most sustainable agency’.

Bailey will be responsible for evolving PHD’s integrated capabilities while continuing to provide strategic and creative consultancy to clients across the business. Bailey joined Omnicom Media Group in 2012 and in 2017 joined PHD as chief digital officer. Over the past three years, he has transformed the agency’s digital product to provide best-in-class digital planning and media expertise, as well as elevated PHD’s data, tech and analytics capabilities to aid clients in accelerating their digital journey and maximising growth for their businesses. Bailey was recognised with an Industry Contribution award at the MFA’s latest awards ceremony for his work across the wider market, highlighting his dedication to driving transparency and education within the industry.

Says Bailey: “The last three years have been an exciting journey at PHD, building out best-in-class digital capabilities that help our clients navigate an increasingly complex landscape.

“Clients expect digital expertise to be seamlessly integrated within our offering, and that means building an agency that is set up for the future with the right capabilities, the right people, and the right structure to cope with increasing digitisation of the media landscape. We continue to strive to provide clients with the best expertise to lead their transformation journeys, and I am excited to work with such a talented team at PHD.”

Says Jarett: “We have an abundance of talent within PHD’s executive and leadership team. After a period of sustained success for the agency, these promotions made complete sense from a business standpoint. Lucy and Stuart have demonstrated their ability to lead not just within our agency, but the wider industry. Considering where our business is heading and where we want to be in the future, I am confident in their ability and passion to put us at the forefront of our industry and drive growth for both our business and our clients.”