PHD Media promotes Annabel Gelardi to group trading director

Gelardi started her career in the UK and since moving to Australia, Gelardi gained experience working at Starcom and MediaCom before settling at PHD over five years ago.

PHD recently won the inaugural AdNews Media Trading Team of the Year, of which Gelardi was instrumental. Alongside this, she has supported the industry through her involvement in the MFA Foundations Training Program. Gelardi will now be responsible for spearheading the investment across her client base and ensuring the team deliver strategic investment solutions to their clients.

Gelardi will report to the national head of trading, Joanna Barnes.

Says Barnes: “Annabel brings immense energy, curiosity, and critical thinking to the role, she is extremely talented with a history of delivering outstanding results across her client base and team’. Barnes added ‘The tumultuous period we have been through has really emphasised the importance of both hard and soft skills needed in the role and Annabel has the skills we need now and into the future.”

Says Gelardi: “I am extremely proud that my career continues to progress at PHD which has become like a second home for me. The role of investment is continuously evolving, and my focus will be ensuring that the team are at the forefront of change, delivering the quality of work and innovation our clients deserve.”

The promotion is effective immediately.