PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World

July 1 2026, 5:58 am | BY Ricki Green | No Comments

CB Exclusive – Australia’s largest pet insurer PetSure, has partnered with An Idea World to create two launch campaigns for its new accident-only insurance brands, Ruff ‘n’ Tumble and 9Lives. Both brands have launched in the Brisbane market with a national roll-out slated for later in the year.

 

The two campaigns share the same creative DNA and playful tone of voice with dogs and cats in disbelief at the high vet bills their dumb and curious actions have caused.

Says Glenn Dalton, Creative Director at An Idea World: “Our simple insight was that whilst our pets may have no fear, they also have no money whatsoever! And when the vet bill arrives, their cuteness won’t cover it.”

To bring the campaigns to life, An Idea World worked with director Armand De Saint-Salvy from production company Supaflr to create eight films, crafting all locations, art department and animal characters with a combination of traditional design tools and Ai software.

Supporting the films are a series of OOH, radio, social and digital ads.

The brand campaigns are the first work for newly formed creative partnership, An Idea World, founded by freelancers Glenn Dalton and Susannah George, who bring with them over 25 years experience leading the creative and production departments at some of Australia’s leading agencies.

What could your brand become in anideaworld.com.au





PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World PetSure’s Ruff ‘n’ Tumble and 9Lives Insurance brands launch new campaigns via An Idea World

Client – PetSure Australia
Chief Marketing Officer – Jenny Williams
Head of Marketing – Miranda Davidson

Agency – An Idea World
Creative Director – Glenn Dalton
Client Partner / Producer – Susannah George

Ai Film Production – Supaflr
Director / Editor – Armand De Saint-Salvy
Executive Producer – Damian Whitney
Online – Jamie Scott @generatorpost
Sound – Sam Hopgood @Bang Bang
Designer – Nathan Herbertson @NPH Creative Design

Media – LoveMedia  & Mindbox
Client Director – Alana Dowling (Love Media)
General Manager – Jessica To (Mindbox)

 

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