Pernod Ricard Winemakers appoints Emotive as new strategic and creative agency

Pernod Ricard Winemakers, one of the world’s leading wine and spirit businesses has appointed Emotive as its strategic and creative agency across The Glenlivet, G.H. Mumm and St Hugo wine.

Says Eric Thomson, CMO: Pernod Ricard: “In our short time working together, Emotive has impressed us with consistent out of the box thinking alongside real strategic nous. They are a passionate bunch, with an independent approach that ensures their focus is all about creating great work.”

Says Simon Joyce, CEO and founder, Emotive: “Pernod Ricard represents an incredible portfolio of luxury brands. To have the opportunity to collaborate with such a progressive marketing team on The Glenlivet, G.H. Mumm and St Hugo is an absolute privilege. The luxury space is ripe for a shake up and the entire team is pumped to get new work in market and help drive even more success for these iconic brands.”

The appointment signals further momentum for the independent agency and follows the recent win of the Modibodi account.