Following several rounds of a testing, competitive pitch process, 10 Feet Tall has been appointed the full-service agency of Peninsula Grammar School. Opting to fully outsource their day-to-day marketing function Peninsula Grammar has effectively given the agency the role of their in-house marketing team.
10 Feet Tall have responded by taking a holistic approach to the role. Guiding Peninsula Grammar School through marketing, planning, branding, creative, digital and social, as well as taking care of media planning and buying.
Having undergone a comprehensive brand strategy process, 10 Feet Tall has already refreshed the school’s brand identity, and is in the midst of several tactical digital campaigns.
The recent need for home-schooling, due to Covid19, meant a lot of tactical communication was required to bolster student, staff and parent morale through the difficult times.
Says Joseph Meseha, founding partner of 10 Feet Tall: “We’re honoured that Peninsula Grammar has chosen 10 Feet Tall to take them through this historically significant brand and digital transformation. Private Schools traditionally play in very safe space, both strategically and creatively, Peninsular Grammar is a rare exception. They are a pleasure to work with and we look forward to accomplishing great things together.”
Says Stuart Johnston, Peninsula Grammar Principal: “We chose 10 Feet Tall to be our creative agency based on the strength of their creative services, strong strategic thinking, and overall chemistry with the team. We are thrilled to go to market with our new campaign platform in early 2021.”
The omni-channel campaign aims squarely at increasing brand awareness and driving enrolment for the school. Meanwhile, 10 Feet Tall will be launching Peninsula Grammar’s new website imminently and a new acquisition campaign in the coming weeks.