Pedigree says that after all dogs do for us, the least we can do is take care of their teeth in latest DentaSTIX campaign via Colenso BBDO
Dogs care for their owners without question. It’s time we repay them, say the latest suite of ads for Dentastix oral care treats, via Colenso BBDO.
Directed by FINCH’s The Bobbsey Twins From Homicide, the spots explore the difference a dog makes to your life – by lamenting what life would be like without a dog.
Says Claudia Hatherill, senior brand manager at Mars: “This work celebrates the lovely duality of care that people share with their dogs. It’s a playful reminder to pet parents of just how much dogs care for them, and all they need to do in return is take care of their teeth.”
Says Si Vicars, CCO, Colenso BBDO: “Dogs improve our lives. Whether that’s through helping you be more active, or showering you with love while you sit in the house you bought at the absolute peak of the market. They help us focus on what really matters. They rescue us from ourselves, the least we can do is help them care for their teeth.”
The 3 x 30” and 4 x 15” spots explore the inner thoughts of a family whose lives are infinitely improved by their dog. Positioning Dentastix as part of a dental care routine to thank your dog for all it does.
The campaign also includes 10 second topical spots that will give owners timely reminders that the good boys and girls in their lives deserve looking after, too.
Client: MARS
Agency: Colenso BBDO
Production company: FINCH
Director: The Bobbsey Twins From Homicide
Editor: Simon Price
Colourist: David Gibson
Sound Design: Shane Taipari @ Franklin Road
13 Comments
You’re an amigo. This. Is. Gold.
ZZZZZZZ……
Wow another magic Ad made with just a Director, a CCO whatever the hell that is and a brand Manager. Very clever folk…
lmao. love these.
Jump cut comedy and writing at its best. Colenso is my crush.
The echoes are hauntingly good
Agree. How good. Hats off to the director and sound engineer. Really laughed at the weirdness
These are great, really are. But why all the same location, same dog…?
Feels like agency wanted to make these more than client. Probably funded much out it. We run in a strange industry where clients know we’ll take a rinse if we love something, and they take full advantage of it.
same family.
Love the writing.
We all know the writing style and tone is ripped from the well known direct tv ads right? https://www.youtube.com/watch?v=CXH0J7D_RMQ
But did we know the visuals and direction are ripped from the inbred, low IQ, half 4th cousin of the direct tv ads? But with the added directorial brilliance of jump cuts in the same location?
This is not weird, but it’s really trying to be and really, really failing hard.
Cheers to the writers of the comments above!
It’s just an ad.
This is an olympic gymnastics team level of a stretch, to say this to direct TV ripoff