Pedigree says that after all dogs do for us, the least we can do is take care of their teeth in latest DentaSTIX campaign via Colenso BBDO


Dogs care for their owners without question. It’s time we repay them, say the latest suite of ads for Dentastix oral care treats, via Colenso BBDO.


Directed by FINCH’s The Bobbsey Twins From Homicide, the spots explore the difference a dog makes to your life – by lamenting what life would be like without a dog.

Says Claudia Hatherill, senior brand manager at Mars: “This work celebrates the lovely duality of care that people share with their dogs. It’s a playful reminder to pet parents of just how much dogs care for them, and all they need to do in return is take care of their teeth.”

Says Si Vicars, CCO, Colenso BBDO: “Dogs improve our lives. Whether that’s through helping you be more active, or showering you with love while you sit in the house you bought at the absolute peak of the market. They help us focus on what really matters. They rescue us from ourselves, the least we can do is help them care for their teeth.”

The 3 x 30” and 4 x 15” spots explore the inner thoughts of a family whose lives are infinitely improved by their dog. Positioning Dentastix as part of a dental care routine to thank your dog for all it does.

The campaign also includes 10 second topical spots that will give owners timely reminders that the good boys and girls in their lives deserve looking after, too.

Client: MARS
Agency: Colenso BBDO
Production company: FINCH
Director: The Bobbsey Twins From Homicide
Editor: Simon Price
Colourist: David Gibson
Sound Design: Shane Taipari @ Franklin Road