Paul Dery promoted to ACD at R/GA New York
PaulDery – the son of M&C Saatchi’s Tom Dery – has been promoted from copywriterto associate creative director at digital powerhouse R/GA New York.
He’llreport directly to R/GA chief creative officer and fellow Australian Nick Lawwho is in Australia to present the keynote speech at the Caxton Awards in Noosa the weekend after next.
“Paulis in the vanguard of R/GA’s transformation into one of the mostmulti-discipline agencies on the planet,” Law said.
“A prodigiously talented writer from the marketing and advertising world, Paul’s deft collaborative skills have him working with a myriad of disciplines across R/GA,” added Law. “Despite his regular off-colour jokes causing offence, most of the 350 creatives rattling around in our New York office want to work with him since doing so usually results in great work.”
Inhis new role Dery will lead various creative teams across R/GA’s mostprestigious blue chip accounts Nike (American) Football, MasterCard andChapStick.
Themove caps off a meteoric rise for the former Sydneysider who began at R/GA as seniorwriter soon after landing in the US during the height of the recession 18months ago.
“Iwas just happy to be employed! Working at the agency I had targeted beforeleaving home was a huge plus,” Dery said.
He hashad a roving commission working across all parts of the Interpublic Group ownedagency, widely considered the world’s most progressive digital shop. His rolehas included winning R/GA a plethora of new business as a key part of its pitchteam.
“Traditionalthinking is still key, but is totally under-utilised if not merged with leadingtechnology and that’s where R/GA is at the forefront,” Dery said of hisemployer, recently anointed Adweek’s Digital Agency of the Decade.
Theformer M&C Saatchi copywriter gained notoriety at R/GA last year forcreating an iPhone app for a Pepsi energy drink that became the second mostdownloaded app in the world before being pulled by the client for being sexist.
Theapp, for the AMP brand, instructed men on how to pick up different women “types”,including “married girl” and “rebound girl” caused a furore amongst women’srights groups.
25 Comments
Awesome stuff mate.
Congratulations.
Not sure what is more impressive, the promotion or that your “off colour jokes” got a mention.
This one’s for you, Paulie!
http://www.youtube.com/watch?v=OdpTcvSn8HQ&ob=av3e
xxx
Well done Paulie. Well deserved.
Congrats Paulie.
Jets suck. Go the Giants.
Mate that’s nearly as great an achievement as you scoring your maiden ton for Easties back in the day!
Hope all’s well.
John
Well done mate.
Jason
Well done Paulie, good to see you’re doing well mate
booker
Onya mate.
Don’t forget to let Soho House know there’ll be an even greater flood of girls trying to get up to your private table.
Go Yankees.
Nice one Paulie.
It was always only ever a matter of ‘when’ not’ if’.
Spocky.
Nice one, Paulie.
You’re still 2nd bottom of the Fantasy League though. 😉
I can’t believe you’ve still got that hat on in your publicity pic.
Congrats mate
Sorry we couldn’t see you when we were over.
Congrats mate.
Soho House for cheekies I presume.
Go you sexy thang.
I miss you crumpling up my briefs and throwing them across the room.
BANG!
Good on ya fella.
congrats paulie, couldn’t happen to a hairier bloke.
Fantastic. Well done mate. But are you going to the Caxtons?
Awesome Paul! Yay our award school class rocking in NYC!
Don’t worry Paul I’ll score you heaps of goals this season.
rga new york has a boatload of acd’s. it’s not exactly a monumental achievement. still, why let the truth stand in the way of a good story? it is adland, after all. and on a semantics level, is it acd ‘of’ or ‘at’ rga? i suspect the latter, which is a bit like being ‘assisant to the regional manager’.
That a boy Pauly, proud of ya mate. Go Bloods!!!
I’m so proud of my hairy little man.
Dumps are on you from now on.
XXX
Well done, Pauly.
Don’t go getting a big head now Paulie. It’ll look strange with your new skinny body.
Miss you!
Xx
Paulie, you are completely amazing…..
Lars says ‘you’ve done good son’
Congratulation Paul! I know your dad woudl be very happy and proud! Your doing Australia very proud! Good on you mate