Acclaimed creative leaders Paul Coghlan and Matt Nankivell have teamed up to launch Moonsail, a new creative agency offering, based in Perth, specialising in brand advertising, design and strategy.
Throughout their awarded careers, both Coghlan and returning Perth expat Nankivell have led the creation of compelling brands and platforms for both local and global clients.
Coghlan began his career at Clemenger BBDO in Melbourne, then grew his leadership experience at agencies such as Saatchi & Saatchi NZ, Wunderman Thompson, 303MullenLowe and Meerkats, with his most recent post being Chief Creative Officer of the Clemenger BBDO network’s Perth agency Marketforce.
After stints at Rare and Meerkats, Nankivell moved to the UK in 2016 and worked at McCann London and M&C Saatchi London. Most recently he worked at Ogilvy London where he held the position of Global Head of Art on the Dove account.
Only a few months’ young, Moonsail already has a significant and enviable base of clients, including Watches of Switzerland Australia, Rocky Ridge Brewery, Ace Brands, Artisan Brewery, Bombak Gin, Steadyrack, Aromatherapy Lab, Margaret River Roasting Company, WeRide, and more.
“Our point of difference from day one has been about mixing our local experience and proven track record with our international experience to help globally-minded brands grow through compelling work – locally, nationally and internationally,” says Nankivell.
“Globally minded doesn’t necessarily mean global domination – although some brands we are helping are on track! It means the product or service is world class – sets the bar in their category or industry – and therefore deserves to succeed. We are also focussed on brands entering the Australian market, and brands looking to scale globally.”
Coghlan says they are enjoying their diverse mix of clients: “We are enjoying helping client partners large and small, across many sectors – from amazing craft beers, Aussie-born innovations, to world-renowned luxury products.”
Coghlan also believes geography is no barrier to creating success for clients.
“It actually doesn’t matter where you are in the world, just that you create incredible work that moves the needles for businesses and helps them grow. We currently have strong ties not just in Australia, but with certain pockets of the world such as the UK and US and are building out some solid partnerships”.
Moonsail’s rapid rise has already resulted in key hires in areas of design, social media management and project management, with three new Moonsailors to be announced shortly.
“Growth and demand are such that we have already switched into hire mode which is truly exciting, for us and our clients,” says Nankivell.