Patties Party Pies launches new ‘Best Snack Ever’ TV campaign via Naked Communications, Sydney
Patties Foods has launched its new campaign for Patties Party Pies through Naked Communications Sydney.
The campaign will be led by a 30″ TVC that tells the story of a boy named Daniel who has a love for outer space and his favourite snack: Patties Party Pies. The campaign also runs in digital, radio and out of home.
Says Stuart Smyth, general manager marketing and innovation at Patties: “Patties Party Pies are a staple of party occasions across Australia. So while many Australians have them in the freezer ready to go, they don’t realize that they are just as good for snacking when it’s just the family at home. It’s fun food, so we wanted to have some fun with how we talk about it, and we love the new direction that Naked have developed.”
Says Jon Burden, executive creative director at Naked Communications: “We’ve loved working with the Patties team on their current challenge. The family fun we’ve created together makes it clear that Patties Party Pies are not just for entertaining others but for family snack time too. And of course it was great being able to make our own little space odyssey.”
Patties Foods
General Manager Marketing & Innovation – Stuart Smyth
Marketing Manager – Mario Matchado
Brand Manager – Kelly Hearne
Agency: Naked Communications Sydney
Executive Creative Director – Jon Burden
Chief Strategy Officer – Brett Rolfe
Art Director – Daniel Davison
Copywriter – Ashley Wilding
TV Producer – Mandy Payne
Integrated Producer – Phil Ball
Account Director – Rebecca Kaye
Account Manager – Brigitte Dagg
Production: 8com
Director – Eddy Bell
Senior Producer – Lib Kelly
Post production – White Chocolate
Editing – Looper
Sound – Rumble
33 Comments
YES YES YES YES YES YES
We have a problem.
A charming little ad.
Well… THAT’S realistic behaviour…
Fam enjoyed it, should work for Patties I think.
Actually?
what now?
Someone had a ‘party pie’ or two in the scripting stage.
Woolies could do ads like this. Not amazing but charming.
Cute but let’s be serious, this has been done bzilllion times.
Sorry it’s just wallpaper to me, i’ve seen the idea before and it didn’t seem original then.
Do they eat party pies in outer space? What? No seriously, what?
http://www.purrfectpetsitting.net/wp-content/uploads/2013/06/Poop.jpg
In space no one can hear you scream… when you see a nonsensical ad.
‘Love the Patties logo stuck bottom left throughout the entire spot.
Client please take a bow – and thanks for the creative input.
It’s wallpaper to you because you work in the ad industry.
The validity of your opinion on whether its good or not is nulled because you are not looking at it from a consumer point of view but as a professional.
Fact is, an ad doesn’t have to have an original idea to be good (effective)
This one doesn’t have one but it will sell more Pattie Pies – job done.
if you want to critique it as art, then go ahead, but that’s not what it is – it’s advertising.
The 60’s called, they said you can keep their shitty ad.
One thing you can’t debate is Naked seem to be knocking out heaps of work lately, probably because they’re not sitting around trying to come up with snide comments all day, unlike a lot of busy experts here.
It’s an absolutely terrible ad. That might make it a non-effective ad.
Granted it will work and mothers will like it, but my mum likes Mills and Boon. So fuck off and take your kid with you. Agree, terrible advert.
Congratulations! You are the 1,000th user of Also sprach Zarathustra in a commercial this year!
I don’t get it either.
Good to see the kid from the holden ads getting more gigs though.
a bit of family fun, works for me Naked.
It’s nice advert, I’m sure you’re not necking the champers over it, but should be happy enough.
@yeah yeah – “fuck off and take your kid with you” if ever there was a comment to sum up the average intelligence of people commenting on this blog.
“It’s wallpaper to you because you work in the ad industry.”
Are you saying that the tactic here is to make it shittier because it’s ultimately aimed at consumers?
(So good. You people are actually out there! You’ve made my week.)
This is so terrible, it makes me want to cry, then drink my tears, then do a wee in a cup, then pour the wee in my TV.
Also, why doesn’t the party pie burn the little girl’s face off, like a normal party pie?
It’s unrealistic and I’m going to complain.
It aint trying to sell Maggot Bags to washed up old advertising creatives, probably why most of you don’t like it.
“Are you saying that the tactic here is to make it shittier because it’s ultimately aimed at consumers?”
Nope. I’m saying that people who work in the ad industry (not all, but a lot) tend to judge work on different criteria than effectiveness.
They don’t consider the point of the ad (to sell product) but instead judge it based on the amount of backslapping from fellow industry creatives they feel they’d get if they did it.
@4.46
This is a blog for creatives to critique the work posted on it for its creativity.
So next time, PR shite like this on marketing, retail and client-centric sites, where the people who don’t give a f@ck about creativity can cram their mealy mouths with it.
Don’t drink? Don’t go to a bar.
Don’t want a hair cut, don’t visit a barber.
Don’t want your peers to have a point of view about your creativity?
You get the picture.
you critique ads for their creativity, ill critique them for if they actually work or not
It’s a sweet ad – gave me a smile, so can’t hate it for that.
@lorodofcreation:
We won’t be able to tell if it’s worked our not until the sales figures are in.
While that will make interesting reading for you, it won’t alter the fact for me that creatively this concept is bereft of all innovation and real product/consumer insight.
In the meantime, you could learn to spell correctly, so that you don’t come across as such an uneducated buffoon, every time you either open your mouth or type.
‘you critique ads for their creativity, ill critique them for if they actually work or not’
Not that it matters, but I don’t see any spelling mistakes there, but congrats on some awesome name calling.
Back to the point:
So, if the sales figures come in for this ad and Patties Party Pies have sold through the fricken roof, you’d still be standing there moaning about how it’s not innovative or creative?
I suggest you work a few more years (I’m guessing you’re young yeah) and maybe one day, after your client decides that your ‘amazingly innovative and incredibly creative work’ hasn’t done shit for sales and fires your agency, who in turn, let you go, you’ll understand what the point of advertising is.
I think it was someone on MuMbrella that said ‘If you want to be an artist, then fuck off and be an artist’
I’m just a consumer. I hate everything about this ad. It doesn’t make any sense and has nothing to do with the product. It’s just annoying.