Parnell Palme McGuinness and Carrington Brigham launch new agency Agenda C

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Parnell Palme McGuinness and Carrington Brigham launch new agency Agenda C

New campaigns and communications agency Agenda C will combine policy nous with fully integrated communications services to deliver campaigns that create conversations, shift perceptions, and make money for brands.


The new Sydney-based agency is led by columnist, multi-disciplinary strategist, and founding director of Thought Broker Parnell Palme McGuinness, together with digital campaign creative Carrington Brigham, formerly of Crosby Textor and Spectrum Communications.

The full service agency will offer traditional and social media communications, strategic counsel, crisis prevention and management, content, creative, and campaigns and partner with some of Australia’s top operators to deliver government relations and strategic counsel.

Says McGuinness: “Our experience means we are able to identify a wide variety of communications opportunities for our clients, well beyond the traditional digital and media channels.

“We are focused on delivering business and policy outcomes – communications tools are just the vehicle.”

Says Brigham: “Campaigns create an ongoing narrative for businesses, developed through a sustained conversation with the public. Reaching the maturing Millennial and Gen Z generations will require new types of communication. Integration will be key for brands and organisations to connect with these audiences and become part of their world.

“These days successful brands have to find individualised ways to interact with people.”

Agenda C is based in Sydney and operates nationally.