Pana Chocolate says ‘taste chocolate for the first time’ in its first ever TV campaign via Noisy Beast
Premium organic handmade chocolate brand Pana Chocolate will hit the airwaves this week with the company’s first ever TVC created by full service agency Noisy Beast.
The TV campaign – Taste Chocolate for the First Time – is also supported online and with a series of billboards in Melbourne and Sydney.
Says Pana Barbounis, founder, Pana Chocolate: “We’re absolutely thrilled to launch Pana Chocolate to a wider audience and share our passion for creating quality, better for you and better for the earth chocolate. It’s an exciting time and an absolute milestone for our brand.”
Barbounis has fond memories of delivering his organic handmade chocolate to the then 22 stockists from the back of his Vespa, and now Pana Chocolate is available at over 4,000 retailers in over 25 countries, including more recently to Coles supermarkets. He’s keen to see Pana Chocolate become a household name without losing sight of what the brand is about.
Says Amanda Bevan, marketing manager, Pana Chocolate: “The campaign is a perfect representation of what we all go through when we first experience Pana Chocolate. It is a truly memorable moment and we are delighted with how Noisy Beast have brought that to life. Our team are especially proud to be part of the process and can’t wait to see themselves on air”.
Pana Chocolate is proudly certified vegan and organic, and has no dairy, no soy, no gluten and no refined sugars. It is chocolate for everyone.
Says Paul Hermes, senior art director, Noisy Beast: “The Pana Chocolate team are such a passionate and humble crew with great vision and understanding of their brand, so creating the next evolution with them has been a real joy. And very, very delicious.”
Agency – Noisy Beast
Stewart Byfield – Executive Creative Director
Paul Hermes – Senior Art Director
Nick Munt – Senior Copywriter
Georgie Hanby – Copywriter
Marlese Sloan – Head of Broadcast
Christina Dees – Producer
Jo Hardy – Group Account Director
Jana Wilkes – Senior Account Director
Sophia Bell – Senior Account Manager
Mark Bennett – Media Director
Ashleigh Budgen – Sponsorship Executive
Client – Pana Chocolate
Pana Barbounis – Founder
Amanda Bevan – Marketing Manager
Production Company – The Pound
Dogboy – Director
Selin Yaman – Producer
Production Alley:
Rodney Lowe – Director / Sound Designer
10 Comments
Hopefully this is the last ever campaign from this full service agency.
That woman has definitely never eaten chocolate in her life…
And the pronounce Pistachio incorrectly!!!
What an odd ad.
Why press release this junk? No one needs to see this.
Lovely insight and performance.
I love this chocolate, despite this ad
Showing a rude person steal from an employees tray and think it’s all right? She should have given her a smack. I won’t be a customer.
Ad gives wrong message – ok to be rude! I won’t be buying
Not really my cup o’ tea — the chocolate or the ad 😉
Heard on the grapevine that they stole the recipe from a contact in the UK — Conscious Chocolate. Besides, it’s not “raw” chocolate but cocoa powder they use.