Pam Wayfinding launches a newly built website and videos via Canvas Group and Hank Mango

Sydney studio Canvas Group has unveiled a new website for Pam Wayfinding, a collaborative platform for wayfinding designers, architects and brand managers. Pamwayfinding.com also features four videos directed and produced by motion graphics and animation studio Hank Mango.

Built around a stylised arrowhead, the Pam brandmark references navigation in physical and digital spaces, while custom lettering provides a look-and-feel exclusive to Pam.

Featuring arrows, vector graphics and striking aerial photography, the new website reflects the importance of the signs that surround us when navigating the world’s airports, campuses and urban environments.

Canvas chose visual cues like architectural floor plans, maps and grids to convey how education, healthcare and transport facilities globally can use the software to create spaces that are easy to navigate and encourage exploration.

Says Stephen Minning, director, Pam: “Canvas Group and Hank Mango have done a great job of explaining the little-known field of wayfinding design and making it accessible to a wider audience. Pam is already used by faculty managers and designers in Australia and North America, and our new website and video content will play an important role in growing our market internationally this year.”

Pam is a cloud-based platform for managing signs to create smarter spaces for people.

Recognised as one of the most innovative agencies to come out of Australia & New Zealand, Canvas has developed over 11,000 projects for its clients – with one website voted best in the world in its category at the Webby Awards.

Hank Mango brings brands to life through design, animation and motion graphics and creates unique, targeted video content for marketing, sales and education.

Client: Pam Wayfinding

Video production and animations: Hank Mango