Pamela Anderson gives kiwis a Woody in new spots for Woodstock Bourbon via Barnes Catmur
Woodstock Bourbon and Cola is being relaunched with new packaging and TVCs featuring Pamela Anderson via Barnes, Catmur & Friends.
Continuing the Woodstock ‘is it Ok…?’ campaign, and shot in Auckland, the ads feature Anderson in order to accentuate the American heritage of the brand and to add a touch of glamour.
The ads were directed by Charley Stadler of Flying Fish.
Producer: Penelope Sinclair
Agency Producer : Marty Collins
ECD/Managing Partners: Paul Catmur, Daniel Barnes
CW: Brent Carlyle, Rob Cook
AD/ Designers: Brad Stratton, Rob Llonguet Higgins
Head of Suits: Luke Farmer
Senior Account Manager: Megadeth Maclean
Account Manager: Nick Gallagher
Designer: Andrew Sparrow
Marketing Director: Adam Maxwell
Brand Manager: Tim Beck
10 Comments
Oh, errrr…
Have you seen the rolling idea by whoever it was for the same brand?
Little bit better than ‘crack a Woody’
har, har, har, har… barf.
The ‘Rolling’ idea by CumminsRoss is generic bourbon advertising that uses cliched ‘good ole boys’ deep south images that could equally apply to JD, Wild Turkey etc etc etc. This Woody stuff may be cheezy, but it’s completely bang-on for the brand and its pubert market who don’t care about the worthiness of their bourbon, provides continuity of campaign, and is extremely well-branded. It could not be for any other brand of bourbon. It’s also a coup to get Pamela Anderson.
Stupid and sexist… and so is the target audience one must gather.
Half a woody maybe, but a whole one?
‘Come to your senses’ is right about ‘rolling’ being generic. That may not matter all that much if the brief was to give Woodstock more Bourbon cred. Generic can work just fine. More importantly however, he may also be right about the target market not caring about bourbon cred in the first place, and in lieu of any actual research I suspect that is the case. Who cares how this crap is aged?
But even if he is 100% right about all that, this is still awful. The market may be ‘pubit’, but are they all 12 year old schoolboys who have just discovered wanking for the first time? If not, then this is just so embarrassingly juvenile it is likely to hasten their switch to a more grown-up brand.
And getting Pam is not a coup. She has well-publicised money problems and will tout anything. There have just not been too many takers lately.
Be interesting to see the comparative results after the reality test in the two markets. Or failing that, to see which campaign is extended, which is cancelled, and which agency is fired over the next few months.
@come to your senses
Why villify cumminsross. clearly theirs is the superior campaign. Based on a insight about the bourbon taste. It talk provenance, authenticity and credentials. Not borrowed interest like Pammy.
Sorry…if it could’ve been done for another bourbon, then why wasn’t it?
What a missed opportunity – those spots were begging for use of humour!
oh wait.
Glamorous American? Pammy’s Canadian and starred in a sex tape.
Is it watchable? Will it sell bourbon to NZ bogins? Yes and yes.
For fuck’s sake guys we’re not reviewing fine shiraz here, it’s advertising.
“5 Cougars thanks” was also “embarassingly juvenile” I suppose. Tell me that didn’t work. And while we are at it, that “generic” argument is a crock of shit, always has been. If people can say who it’s for, it’s not generic in my book.
I still get a little woody over Pam too.
would’ve worked 10 years ago when Pam didn’t look like a hand-me-down handbag.