PagerDuty appoints HAVAS Red as Australian PR agency following a competitive pitch

Following a competitive tender process HAVAS Red, one of Australia’s leading corporate, PR, social, influencer and experiential agencies, has been named agency of record for PagerDuty in Australia.

Tasked with amplifying awareness of the PagerDuty Operations Cloud, HAVAS Red is poised to elevate PagerDuty’s presence within the region through earned media and effective media relations, and executive visibility.

PagerDuty, headquartered in Silicon Valley, has witnessed exponential growth in recent years, transitioning from a small privately held firm to a mid-cap New York Stock Exchange-listed company, with nearly 70% of the Fortune 100 as its customers. PagerDuty is keen to fortify its position to address the needs of its Australian customers effectively.

Says Amberly Janke, senior manager, global PR, PagerDuty: “We were impressed by HAVAS Red’s strategic approach and creative vision during the pitch process. It was their passion for storytelling, an impressive client roster, and above all – the team’s ambition for our brand, that influenced our final choice.

“As we navigate a critical growth phase for our company, re-engaging our efforts and customer focus in Australia, we are confident our partnership with HAVAS Red will not only elevate our brand positioning but also help foster meaningful engagement with our Australian customer base and the media.”

Says Myrna Van Pelt, head of corporate and innovation at HAVAS Red Australia: “It’s a privilege to work with a brand like PagerDuty, known for its groundbreaking operational cloud innovation and impressive growth trajectory. We are committed to contributing our part in their success, partnering closely with the PagerDuty comms and marketing team to drive renewed awareness and growth in the Australian market.”

Says Shane Russell, CEO of HAVAS Red Australia: “Winning PagerDuty is testament to the people, strategy, and innovation we bring to corporate and B2B communications. Over the past year we’ve added many ambitious B2B clients that we’re supporting with strategy, media relations, crisis comms, thought leadership, executive visibility, social media, and more. We’re excited to help PagerDuty deliver a sustained presence here in Australia.”