Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group

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A new brand campaign by Engine Group for Ormiston College has launched and is spearheaded by a 2 minute cinema spot.

 

The integrated campaign includes cinema, outdoor, transit, digital and social and the spots were shot over a three month period with director, Israel Rivera.

The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.

The agency adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within. The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.

Says Tim Weger, managing director, Engine: “Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category. We believe we’ve delivered work that will genuinely move people.”

From a tiny spark may burst a mighty flame.

Creative agency – Engine Group
Creative Directors – Kory McAvoy & Mark Smith
Strategist/General Manager – Kym Vercoe
Producer/Senior Account Director – Sarah Deery
Senior Account Executive – Mila King

Director – Israel Rivera
Cinematography and Photography – Israel Rivera
1st AC – Francis Thompson
AC – Julian Rivera
AC – Nick Bentley

Post Production – Chop Shop Post
Offline Editor – Julia Baner
Colourist – Justin McDonald
Sound – Justin Harrison
Online Editor – Glenn Cone
Post Producer – Lucy Markovich
Composer – Mark McDuff
Stills Production – Derek Leong

Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group Ormiston College launches new ‘Spark something wonderful’ brand campaign via Engine Group