A new brand campaign by Engine Group for Ormiston College has launched and is spearheaded by a 2 minute cinema spot.
The integrated campaign includes cinema, outdoor, transit, digital and social and the spots were shot over a three month period with director, Israel Rivera.
The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.
The agency adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within. The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.
Says Tim Weger, managing director, Engine: “Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category. We believe we’ve delivered work that will genuinely move people.”
From a tiny spark may burst a mighty flame.
Creative agency – Engine Group
Creative Directors – Kory McAvoy & Mark Smith
Strategist/General Manager – Kym Vercoe
Producer/Senior Account Director – Sarah Deery
Senior Account Executive – Mila King
Director – Israel Rivera
Cinematography and Photography – Israel Rivera
1st AC – Francis Thompson
AC – Julian Rivera
AC – Nick Bentley
Post Production – Chop Shop Post
Offline Editor – Julia Baner
Colourist – Justin McDonald
Sound – Justin Harrison
Online Editor – Glenn Cone
Post Producer – Lucy Markovich
Composer – Mark McDuff
Stills Production – Derek Leong