Original Source launches ‘Refreshingly Original’ platform with OOH campaign via SICKDOGWOLFMAN
Original Source bodywash has debuted its new ‘Refreshingly Original’ brand positioning with an out-of-home campaign developed with Melbourne independent creative agency, SICKDOGWOLFMAN.
The campaign will initially launch with a multi-format out-of-home campaign focusing on the Mint and Vanilla & Raspberry variants to establish the ‘Refreshingly Original’ positioning and tone of voice.
Says Jess Wheeler, creative director, SICKDOGWOLFMAN: “The skin and body care category is awash with cliches. Original Source is a great, simple, product that uses natural ingredients in all of its scents so there’s no need for compensating with CGI rainforests or weird product names like ‘Alluring Apricot Epiphany’. Just a great refreshing bodywash that makes you smell good. How refreshingly original.”
Says Kate Hewitt, brand manager at Original Source: “Original Source delivers a refreshingly original experience – an invigorating hit of scent and sensation that makes you feel alive. We are thrilled to be working with SICKDOGWOLFMAN to bring that to life with a refreshingly original tone of voice.”
SICKDIGWOLFMAN was awarded the Original Source account following a competitive pitch.
Client: PZ CUSSONS
Marketing Director: Shaun Peverill
Head of Brands: Sian Sullivan
Brand Manager, Beauty & Personal Care: Kate Hewitt
Agency: SICKDOGWOLFMAN
Creative Director: Jess Wheeler
Creative Director: James Orr
Design Director: Jake Turnbull
Art Director: Leonie Duff
Senior Graphic Designer: Dan D’Angelo
Business Director: Jarrick Lay
Account Director: Victoria Concha
Senior Account Manager: Harshini Sivaraj
Agency Producer: Ally Curtis
Photography: TOMBOY
Photographer: Ryan Creevey
Producer: Sam Lee
Photography Assistant: Jake Lowe
Photography Assistant: Merlyn Reuter
Props & Liquid Stylist: Vicki Valsamis
Styling Assistant: Jasmin Lefers
Retouching: Cream
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