Orchard has appointed Nina Tsalapatanis as new group business director and Vince Prochilo as the new senior business director of the Hyundai account at Orchard. The new hires will bolster Orchard’s core automotive and health expertise.
Tsalapatanis has over 10 years’ experience in healthcare advertising across the globe. Her experience has predominantly been in global brand launches with large pharmaceutical companies across a variety of therapy areas. Tsalapatanis started at Saatchi & Saatchi Wellness in Sydney as an account manager, before making the move to Publicis Life Brands in London. Here she worked as an account director across clients including Novartis, Janssen AbbVie, Abbott, Shire and Merck for four years before her role as VP, account director in New York for three years. In her new role, Tsalapatanis will be leading a portfolio of clients in the Franklin team.
Prochilo began his career at Clemenger BBDO in 2007. His personal passion for the automotive category had Prochilo working six years on Mitsubishi Motors brand and retail in both an account service and production capacity. He then moved on to play an influential role in bedding in the Lexus account at M&C Saatchi, before honing his retail knowledge at Oddfellows Dentsu on Toyota. Prochilo’s in depth, automotive knowledge, most recently saw him back on Mitsubishi Motors at Richards Rose. He helped lead the brand to achieving their highest ever market share as well as a winning streak at the Effies, three years running. Vince will be focusing on website infrastructure at Orchard, including: digital marketing, CRM, personalisation, retail and aftersales.
Says Wai Kwok, CEO of Orchard: “We are delighted to welcome Nina and Vince to our team. I am sure their diverse experience and expertise will continue to drive great work and solutions for our clients. These appointments will undoubtedly strengthen our offering and capabilities in the automotive and health sector.”
Says Tsalapatanis: “Joining the very talented Orchard team and having the opportunity to contribute to the pursuit of creative, digital and strategic excellence, with a great range of clients, is truly exciting.”
Says Prochilo: “I’m so grateful for the opportunity to work on a progressive Auto brand, surrounded by incredible talent, at an agency with such a strong emphasis on people and culture. I’m really looking forward to the exciting times ahead and delivering fantastic effective work.”