Optus unveils Sydney WorldPride ‘Pride Starts with Yes’ campaign via Re and Yes Agency

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Today, Optus has launched its latest advertising campaign via Re and Yes Agency, bringing optimism in action to life this Sydney WorldPride.​

 

As the proud Premier Network Partner of Sydney WorldPride 2023 and Sydney Gay and Lesbian Mardi Gras (2022 and 2024), Optus, through this campaign, is aiming to celebrate its commitment to diversity by encouraging people to say yes to their true selves, and yes to embracing peoples’ differences. ​

The campaign leverages and celebrates proud members of the Optus family. The campaign emphasises that no matter who you are, where you come from or how you identify, we should be celebrating diversity and individuality every day, which ultimately creates a better place to live.

Says Matt Williams, managing director, marketing and revenue, Optus: “At Optus, we believe it’s our differences that make us stronger and that great things happen when we lift each other up. That’s why our employee-led LGBTQIA+ network, Express Yourself, embraces the diversity our amazing people.”

True to the spirit of optimism that underpins the brand ethos, Optus formalised its Employee Networks in 2022 as part of its Diversity, Inclusion and Belonging strategy. These employee networks represent the multifaceted Optus organisation including Culture and Heritage, Women, Ability and Disability, and Veterans and Services, and allies.

The campaign launches this week, with YouTube, Social and BVOD nationally, followed by OOH and official Sydney WorldPride partner activations from next week.

Optus
Agency – Re and Yes Agency (M&C Saatchi)
Re
Dan Codyre – Design Director
Hannah Sharp – Senior Account Director
Annabel Cook – Senior Copywriter

Yes Agency
Simone Delaney – Head of Project Management
Roni Joukhador – Project Director
Production – Chee Productions
Post Production – Yes Agency
Photography – Joe Brennan
Film – Joel Garrett
Retouching – Dave Mercer

Activations and Events Experiences: Emotive
Media: UM

Optus unveils Sydney WorldPride ‘Pride Starts with Yes’ campaign via Re and Yes Agency