Optus says ‘yes’ to the magic of the internet in a new television campaign via M&C Saatchi Sydney


Screen Shot 2015-04-17 at 7.43.44 am.jpgShowcasing the magic of the Internet and the ability to access an entire world using only your fingertips, Optus’ epic new spot via M&C Saatchi Sydney – directed by the award-winning Paul Middleditch via Plaza Films – shows a typical Australian family accessing an amazing world of sport, travel, communication, gaming and music.

The TVC features remarkable special effects by ALT VFX and a moving score created by Sydney-based composer Elliot Wheeler (Great Gatsby.)

Says Karen Phipson, director active consideration at Optus: “The Live Unlimited TVC was a real passion project for the Optus team. The brief was to bring to life the limitless possibilities of Optus broadband. We wanted to elevate ‘unlimited’ and tap into the feeling and joy it brings and the places it can take you.”


Screen Shot 2015-04-17 at 7.44.11 am.jpgSays Sophie Ayles, group strategy director at M&C Saatchi: “We wanted to bring to life a magical journey through the internet that celebrates the boundless wonder and unlimited freedom of Optus home broadband. We pulled through Optus’ attitude of ‘Yes’ to celebrating the most significant innovation of modern time and  ‘Yes’ to helping Australian families live unlimited.”


Says Andy Flemming, creative director at M&C Saatchi: “The Internet is one of the greatest creations of all time. The sum total of human knowledge is in there, as are the friends we connect with and the movies and music we want to consume, so the spot needed to cover a variety of different genres and moods – playful, epic, tender, silly and human. I think Paul’s one of the few directors who can pull something like that off. We’re delighted with how it turned out and ALT definitely enjoyed geeking out with the space scenes.”

Executive Creative Director: Ben Welsh

Creative Director: Andy Flemming

Writer: Sri Mogeri

Art Director: Ronojoy Ghosh

Sound: Elliott Wheeler

Agency Producer: Loren August

Group Strategy Director: Sophie Ayles

Group Head: Chiquita King

Group Account Director: Yash Gandhi

Senior Account Manager: Faith Smith

Production Company: Plaza Films

Director: Paul Middleditch

Executive Producer: Peter Masterton

Head of Production: Megan Ayers

Edit House: The Editors

Editor: Peter Whitmore ASE