Optus encourages customers to donate their data to young Aussies who need it in new animated spot via Bear Meets Eagle on Fire, Sydney
Optus has partnered with Sydney agency Bear Meets Eagle on Fire to produce a new animated spot as part of the second installment of its ‘Donate Your Data’ initiative.
The ongoing program, which allows anyone with the My Optus app to donate some of their unused data to kids all over Australia who might need it, kicked off in December 2019. Over 5.7 million GBs of data has already been donated.
Furthermore, as the country now turns to online education, remote work and telehealth to protect the community during the COVID-19 pandemic, Donate Your Data aims to help those young Australians who may not have regular access to the internet, stay connected.
Says Melissa Hopkins, head of marketing, Optus: “Unfortunately, some Aussie kids really are getting left behind academically and socially, because they can’t access the same things their classmates can.
“Donating a bit of your data just helps them feel more connected to all that’s going on in their lives, particularly now. It really does make a difference.”
Called ‘Jumpstart’, the spot was created in collaboration with award-winning Danish animation studio Sun Creature and shows how one boy whose jet pack has run out of power, gets a little unexpected help so he can re-join his mates who’ve already flown off into the sky.
Says Micah Walker, co-founder of Bear Meets Eagle on Fire: “It’s a simple idea about empathy and sharing some of what you have. I’m really pleased with how Louis, Guillaume and the talented team at Sun Creature helped us bring it to life. We’ve wanted to work with them for a while now.”
Client: Optus
Creative Studio: Bear Meets Eagle on Fire
Animation Studio: Sun Creature
Directors: Louis Clichy & Guillaume Dousse
Executive Producer: Bo Juhl
Producer: Guillaume Dousse
Line Producer: Jonas Juhl
Art Director: Martin Sand Vallespir
Animation Supervisor: Mourad Elias Seddiki
Project Managers: Christine Engel Snitkjaer & Thomas Fenger
Concept Artists: Lorenzo Lanfranconi & Zhihuang Dong
Storyboard: Léni Marotte & Louis Clichy
Editors: Louis Clichy, Léni Marotte & Henrik Langergaard Jepsen
Background Painters: Coralie Nagel, Lorenzo Lanfranconi & Matthew Vince
Character Animators: Bernard Som, Christoffer Kramme, Cyrille Chauvin, Léni Marotte, Slaven Reese & Thibaud Petitpas
FX Artists: Rachid Guendouze & Thibaud Petitpas
Clean Up and Color Artists: Anna Sagadin, Bernard Som, Christoffer Kramme, Cyrille Chauvin, Kay Sales, Karsten Kjaerulf-Hoop, Léni Marotte
Compositing: Philippe Valette & Andreas Severin
Finishing: Alt.vfx
Sound & Music: Rumble Studios
Composer: Adam Moses
Sound Designer: Tone Aston
Executive Producer: Michael Gie
Media: UM and Amobee
56 Comments
If only more work was blessed with this much ambition, craft and downright class. Bravo.
It’s cute. I like.
Is this Australian advertising? Love how fresh it is. Credit to Optus for buying it.
So TBWA & Special won the pitch and this is a swansong.
Some are graceful in both victory and defeat. You are clearly neither.
To confirm Bear Meets Eagle is still very much part of our family. #fakenews
Data isn’t a finite resource. Optus can hand out as much of it to whoever they see fit.
God this is refreshing.
Imagine how garbage this could have been
How fantastic! This is so refreshing to see.
Lovely thinking from Optus. Such a simple, yet powerful initiative.
this is great. well done micah & co.
LOVE this
Amazing work Bear. May your eagle burn forever.
Lovely execution. Well handled brief.
However, this situation has proven that ‘data caps’ are a farce, so if anyone should be ‘donating data’ to kids in needs it’s Optus, not us.
Nothing to do with the creative response though.
Just makes me feel happy watching this.
STOP. ASKING. PEOPLE. TO. DONATE. WHEN. YOU. HAVE. ALL. THE. MONEY.
Couldn’t agree more. And sadly its a reflection of all the excessive data that we have been sold and sits around unused.
To the era of visual metaphors and animation.
Also, nicely done.
Love the craft, love the spot. Imagine if the next few months of TV advertising was more adventurous with animation like this.. Will be refreshing for the industry.
Big fan of this from the craft to the initiative.
Nice execution.
Well that’s just lovely. I just plain enjoyed it.
Wonder if the next agency will be able to sell Optus craft like this?
Great work (and reassuring to see)
Really good.
Bloody brilliance
V cute but yeah, I would have much preferred if Optus had just give the kids in need some data. Or better yet, made everyone unlimited as it should be.
Ah. Craft. I remember craft.
Brilliant to see craft so lovingly employed. It’s so rare in Australia. Bear Meets Eagle are On Fire and hopefully the industry takes note and reinvests in craft.
Donate it to them yourselves Optus. All this does is highlight how little they’re actually doing to help people in need. Lovely animation, but total diversionary pabulum.
Love it.
It’s an agency’s job to promote a brand’s product or service. Bear Meets Eagle has done that here in an exemplary way. If you take issue with what that particular product or service is, take it up with the brand, not the agency that produced the work.
Lovely film and craft, but agree. Optus should be giving it away, not asking customers to pay for it, then donate it.
If you think the agency’s only job is “to promote a brand’s product or service”, you’re in a shit agency. An agency should be able to influence/recommend/feedback on a brand’s offer (you know, help solve their business problems), especially when it’s completely tone deaf like this one.
As people have said, it’s a well crafted execution for a completely flawed offer, that demonstrates how tone deaf Optus is and how bad they are at reading a situation. Be proactive and give people in need data, don’t rely on Joe Public, who has bigger fish to fry at the moment.
Having said all of the above, I’d still take their money and do what they’ve told me because I work in advertising and have questionable morals and integrity, just like the rest of us.
This is beautiful stuff. I love it. But it makes me miss meeting my friends at the pub.
So good. It doesn’t feel Australian at all. Which I mean in the best possible one.
Amazing.
What an effort it must have been.
Well done to everyone involved
Kind of tragic to rip off an entire studio’s communication style and aesthetic from the 90’s and calling it genius.. but hey, I guess that’s creativity
Really well done! Love it..
this is great but their client is the multinational – take a leaf and make it avail for those in need yourself optus .
Least someone could do is link to the people who actually made this.
https://suncreature.com/
Credit to Sun Creature. All Bear Eagle thing has done is buy some animation talent for a flawed idea. Any success this has is down to craft and it makes me sick to see so much praise heaped on the agency, when the execution (out of house) is what you’re all reacting to.
Long time vocal supporter of Bear here. Everything released from Bear since their conception has been immaculately crafted. This isn’t a one-off.
Sun is credited. As is the Animation Directors.
I don’t understand your gripe?
Sun could do this without Bear. Bear couldn’t do this without Sun. Yet everyone here is saying oh wow, amazing work Bear dudes. What did they actually do? Convince Optus to spend up with a Danish animation company, then watch as kudos roll in for a faulty idea that they had no hand in crafting. I am tired of agency kudos when the agencies are nothing without the craftspeople and directors who actually execute the jobs.
Love it
Sorry, but aren’t the brilliant team at Sun Creature listed in the credits? A bit salty.
How good is craft.
It just sounds like you’re tired. And grumpy. Go for a walk pal.
I’m a craftsman too buddy, director and animator. I get your gripe. But 20 years doing this has taught me just how long and hard agency creatives have to slog to get an amazing idea like this over the line. Sure, they’re not drawing the frames, but in this market do you have any idea just how hard Bear would have had to have worked to get this over the line? There’s ideas and there’s craft, both require talent and grit, both are valid. Peace out!
You’re a dumb c
There’s no way I can use any of mine of this shit network.
The 5G Optus spot with all the game characters, was that Alt’s spot. Did Bear do nothing there too?
Did Juan Cabral do nothing because he didn’t push the balls down the hill?
Was it the horse’s spot because the Old Spice guy rode him backwards?
You sir, haven’t a clue.
So true @link.
I always found it annoying that Napoleon got all the credit. What about poor Philip the grenadier! Or Barry! The horse. You know the one. From the mounted infantry. I mean, they could have just conquered Europe themselves!
Makes you wonder why Sun didn’t just do it themselves really. They’re probably delusional, they probably even like the really lovely guys who work at Bear!
They’re probably happy to do what they do (incredibly well), get paid for it, and credited for it. Quite literally, in the credits.
Those mad bastards! Luckily they have you standing up for them.
Link could’ve whinged without Campaign Brief. Campaign Brief couldn’t show whinging without @Link.
It makes me sick that Campaign Brief is taking all the credit for @Link
At least credit him in the credits where credits go for giving credit.
And in times like these… smdh…
Campaign Brief couldn’t credit him. He didn’t use his real name. He’s a coward. Like me.
Uh oh apart from the credits being a bit off …. the music sounds like general MIDI. It’s really poorly executed. Forget about calling this attempt ‘naive’ it’s really BAD.
That idea had been kicking around Optus for years. Beautifully crafted, but data donation is so 2015.