Optus is offering Australian school children the opportunity to share in the excitement of the upcoming FIFA Women’s World Cup 2019, by providing complimentary access to Optus Sport to school-aged children throughout the tournament. The offer is backed by a new campaign via Emotive, Sydney.


With only a few days until the first ball is kicked on June 7, the complimentary offer aims to give women’s sport greater visibility and change the future Australian school children see.

By sharing one of the world’s greatest sporting events, Optus aims to promote greater equality for women’s sport.

“We’re delighted that Optus Sport will bring the thrills and excitement of the FIFA Women’s World Cup to children across Australia and we hope our complimentary access to the event will capture the imagination of a new generation,” says Optus CEO Allen Lew.

Adds deputy CEO Kelly Bayer Rosmarin: “Optus is very excited to be supporting the Matildas on their quest for the Women’s World Cup in France next month, we will all be watching on proudly as the women take the field to represent Australia in the biggest tournament in women’s football.

“Optus is proud to play its part by giving every school-aged child the opportunity to watch these role models show us what is possible through sport.”

School-aged children can redeem the complimentary offer by visiting their nearest Optus store. Children aged under 17 will be required to visit the store with a parent or guardian, while those aged between 17 and 19 can alternatively present a form of official identification.

The FIFA Women’s World Cup will be hosted in France for the first time and played throughout nine different cities. Ranked number six in the world, Australia is among 24 countries taking part and will seek a place in the final on 7 July in Lyon.

Optus Sport will have a number of crews in France during the tournament, including one dedicated to covering the Matildas, in addition to a main hosting studio.

Furthermore, the female-led broadcast team brings together some of Australia’s best female journalists and football talent to lead the 2019 FIFA Women’s World Cup coverage, including respected presenter and former Matilda, Amy Duggan, along with Heather Garriock, Alicia Ferguson, Mel McLaughlin, John Aloisi and Mark Schwarzer.

Says Lew: “We’re committed to taking the investment in women’s sport to a new level for Australian broadcasters through our unprecedented coverage and analysis of every Women’s World Cup match and delivering a world-class production.”

Complimentary access to Optus Sport for this FIFA Women’s World Cup provides: · All 52 games of the FIFA Women’s World Cup live and on-demand · Preview and review shows produced and delivered live by Optus Sport · Mini matches and highlights from every match, allowing school children to catch up on all the action in France at any time.

Agency: Emotive
Production Company: FINCH
Director: Derin Seale
Producer: Caroline David
Post Production: ARC Edit
Post Production VFX: Blackbird
Music and Sound Post: Nylon Studios
Casting Director: Stevie Ray CGA
Media agency: UM
Creative production: Yes Agency
Client: Optus Marketing Team