To demonstrate the power and speed of the Optus 5G network, Optus has partnered with Walkinshaw Andretti United’s Bathurst winning driver and current fastest lap record holder, Chaz Mostert for a new campaign via Emotive.
Says Harvey Wright, head of 5G at Optus: “We are incredibly excited about our opportunity to showcase the future potential of Optus 5G through our new partnership with WAU.”
Says Lucio Ribeiro, associate director of innovation, Optus: “This exciting showcase demonstrated how 5G will be a critical enabler for other technologies like artificial intelligence, IoT, VR and AR. Optus is looking to actively partner with the local start-up community, agencies and publishers involved with these technologies.”
Alongside a 15” TVC featuring Bathurst winner Chaz Mostert, Optus created a custom-built remote-control race activation at Bathurst.
The activation combined the technology of Amazon Web Services with the ultra-reliable low latency, high response, and high-bandwidth of Optus 5G to give racing enthusiasts a chance to compete with each other over five laps via remote control with a twist – the drivers couldn’t see their cars.
Says Jim McGorty, brand activations director: “Every part of the race relied on the speed of 5G. From accelerating, to steering, and even the driver’s view of the track. Everything was connected in real time. We had drivers racing real time from 200kms away at an Optus store in the centre of Sydney and we had hundreds of customers driving in location in Bathurst.”
CMO: Melissa Hopkins
Sponsorship & Retail Director: Ben Lawless-Jennings
Associate Director, Network & Brand Marketing: Adam Burling
Brand Engagement Manager, Marketing & Sponsorship: Jodie Archibald
Associate Director, Innovation: Lucio Ribeiro
Senior Manager, 5G Innovation: Kate Dalby
Senior Technical Specialist: Marcin Wierzbicki
Capability Architect: Benjamin Johnson
Marketing Graduate: Zac Sullivan
Creative Agency: Emotive
CEO: Simon Joyce
Creative Director: Grant McAloon
Head of Design: Dan Mortensen
Designers: Tim Evans and Samantha Jones
Brand Activations Director: Jim McGorty
Senior Producer: Aly Jolly
Filming & Photography: Leo Townsend
Editing: Adam Eden